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A departure from the triumphalist account.

A people without a collective memory is a people without a collective identity.

Kennedy is a different kind of historian.

Recalling the Sputnik propaganda.

The only Catholic boy around.

The ambient noise of World War II.

DiSesa says she wanted to reach women.

DiSesa hopes that she is remembered for fighting for women in the workplace.

Packaging a product is a collaborative process, DiSesa says.

The question is, Am I a brand?

Clients spent lots of money to make sure that ads are effective.

Advertising also creates a lot of jobs.

You can’t sell somebody something they don’t want, DiSesa says.

DiSesa shares her thoughts on Facebook.

Big clients have big needs, says DiSesa.

Effective advertising, DiSesa says, changes behavior.

Men respond to kindness, not criticism.

DiSesa looks to the men in her office.

What does it mean to think like a man?

Men are “stuff thinkers.

Nina DiSesa on how women forget to be women.

Its not about sex, DiSesa says. Its about having people respect rather than dismiss you.

DiSesa has always worked in boys clubs.

Not all creative people are creative “direct material.” In order to be a creative leader, says Nina DiSesa, you have to keep your brain neatly divided in half.

The creative mind is the most illusive thing.

You have to have some creative credentials yourself, DiSesa says.

People are afraid to be led by someone who isn’t decisive.

Advertising is an art form, too, DiSesa says.

DiSesa is.

Look for the unexpected, DiSesa says.