Film became the literature of the 20th century. Likewise, video games will take over in this coming century, especially once they learn to listen to us.
Game designers are having to think more like marketers: "We're used to having fun be at the core, but now funding is at the core," says Schell. "Now we design games around a psychological moment where people are willing to spend money."
The concrete sense of the achievement, combined with the opportunity for social engagement and a never-ending source of challenges make massively multiplayer online games a highly captivating form of entertainment.