Game designers are having to think more like marketers: "We're used to having fun be at the core, but now funding is at the core," says Schell. "Now we design games around a psychological moment where people are willing to spend money."
The concrete sense of the achievement, combined with the opportunity for social engagement and a never-ending source of challenges make massively multiplayer online games a highly captivating form of entertainment.
In the future, video games may allow everyone to have a personal trainer, not only for exercise, but for their education, hobbies, art, spirituality—anything in their life that they'd like to improve.
Jesse Schell is a video game designer and the CEO of Schell Games. Hehas led research projects at Carnegie Mellon's Entertainment Technology Center, and he is the former chairman of the International Game Developers Association. In 2004, he was named one of the world's Top 100 Young Innovators by \r\nTechnology Review, MIT’s magazine of innovation.