Joel Makower on Why Businesses Are Greening Quietly

If your company were taking steps to reduce its carbon footprint and promote sustainable practices, you'd probably be shouting it from the rooftops, right? Actually, says Greenbiz.com editor Joel Makower, it turns out that many companies are keeping quiet about the green things they are doing that nonetheless are having significant impact. "Green stories are hard stories to tell," says Makower. He says that when a company like Levi Strauss trumpets that 2% of the cotton that they're using is now organic they risk drawing attention to the 98% that isn't.

In his Big Think interview, Makower also spoke about the responsibility of companies to make products in a way that promotes a healthy and sustainable lifestyle. While there's only so much companies can to to help people eat and live better, there is still ample space for them to use their influence.

"Companies have a tremendous communications cloud," he says. "And a lot of companies I talk to say: 'Well, customers aren’t demanding that. We’re not hearing that from the consumer.' Well, consumers buy lots of things they didn’t demand.  It’s things that we make available to them that we convince them that they want.  And so there’s an opportunity here to help promote a lifestyle that’s more environmentally responsible.  Probably healthier for families and communities as well. But they have to, as I said, be better products, or perceived to have some value beyond that."

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

Can the keto diet help treat depression? Here’s what the science says so far

A growing body of research shows promising signs that the keto diet might be able to improve mental health.

Public Domain
Mind & Brain
  • The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
  • Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
  • Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
Keep reading Show less

Steven Pinker's 13 rules for writing better

The Harvard psychologist loves reading authors' rules for writing. Here are his own.

NEW YORK, NY - JULY 21: Steven Pinker speaks onstage during OZY Fest 2018 at Rumsey Playfield, Central Park on July 21, 2018 in New York City. (Photo by Brad Barket/Getty Images for Ozy Media)
Personal Growth
  • Steven Pinker is many things: linguist, psychologist, optimist, Harvard professor, and author.
  • When it comes to writing, he's a student and a teacher.
  • Here's are his 13 rules for writing better, more simply, and more clearly.
Keep reading Show less

Want to age gracefully? A new study says live meaningfully

Thinking your life is worthwhile is correlated with a variety of positive outcomes.

YOSHIKAZU TSUNO/AFP/Getty Images
Surprising Science
  • A new study finds that adults who feel their lives are meaningful have better health and life outcomes.
  • Adults who felt their lives were worthwhile tended to be more social and had healthier habits.
  • The findings could be used to help improve the health of older adults.
Keep reading Show less