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One Man’s Quest to Get Elon Musk to Change His Mind

A Silicon Valley investor is spending millions on a publicity campaign aimed specifically at Elon Musk.
SpaceX CEO Elon Musk listens to US President Donald Trump speaks during a meeting with business leaders in the Roosevelt Room at the White House in Washington, DC, on January 23, 2017. (Photo credit: NICHOLAS KAMM/AFP/Getty Images)

Unusual full-page ads in Sunday editions of the New York Times and the Washington Post called on the iconic entrepreneur Elon Musk to “dump Trump.” The ads were taken out by a Silicon Valley startup investor Doug Derwin, who told CNN he paid $400,000 for 4 ads (which also ran in the San Francisco Chronicle and San Jose Mercury News).  


What motivated Derwin to make such an extravagant expenditure? He believes Elon Musk has too close a relationship with Donald Trump, serving on his advisory council. Derwin maintains a site for this campaign called “Elon Dump Trump” where he calls Musk a “an important propaganda symbol for Donald Trump”. More specifically, the site says Musk’s relationship with Trump legitimizes the President’s “disastrous” policies on climate change.

The newspaper ads are actually just part of a larger $1 million campaign by Derwin which already included ad vehicles and a billboard close to Tesla HQ in Palo Alto. The effort also has an additional $1 million dollars to be donated to charity if Musk denounces Trump’s environmental policies and changes to the EPA.

Elon Musk, the CEO of Tesla Motors, SpaceX and Neuralink, is a man of many ideas. What makes him a modern-age Edison (with a touch of Tesla) is that he finds a way to put his ideas into action. Which is why it is not surprising he would be looking to work with President Trump. Especially if you consider Trump’s stated goal of investing into large infrastructure projects. 

Musk has been on Trump’s Strategic and Policy Forum and said previously that being on the council does not mean he agrees with all of Trump’s policies, including on climate change and the travel ban affecting a number of Muslim-majority countries. His purpose is to advise and he did, in fact, make specific objections to Trump over the executive order on immigration. 

His statement from February explained that he felt it was important to engage:

“My goals are to accelerate the world’s transition to sustainable energy and to help make humanity a multi-planet civilization, a consequence of which will be the creation of hundreds of thousands of jobs and a more inspiring future for all. I understand the perspective of those who object to my attending this meeting, but I believe at this time that engaging on critical issues will on balance serve the greater good,” wrote Musk.

There’s an open letter to Elon Musk in today’s NYTimes urging him to “dump Trump.” pic.twitter.com/AKrIiYfDMC

— Seth Fiegerman (@sfiegerman) April 23, 2017


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