McDonald's wants to automate its drive-thrus with A.I.

The fast-food company recently agreed to acquire a tech company whose "speech-to-meaning" technology might soon be interpreting customers' orders.

RJ Sangosti / Contributor
  • McDonald's has agreed to acquire Apprente, whose speech recognition technology can supposedly understand complex orders.
  • McDonald's has acquired two other tech companies this year: one that updates drive-thru menus, and another that uses mobile apps to boost customer engagement.
  • The company hasn't said whether the new A.I. is likely to replace human workers.


"Hey there. Welcome to McDonald's. What would you like to order?"

Those are the words you might hear a robot say upon pulling up to a McDonald's drive-thru in the near future. That's because the fast-food company recently agreed to acquire a Silicon Valley-based company called Apprente, which aims to use artificial intelligence to automate the drive-through process.

McDonald's hopes using artificial intelligence will not only reduce service time, but also boost profits — customers might feel less anxious and more inclined to spend when they're dealing with a robot. The company said it might also use Apprente's technology in self-service kiosks someday, and that it plans to form a new group with Apprente employees called McD Tech Labs, which will help to automate drive-thrus.

Apprente's system seems unique compared to other voice recognition systems, which normally use "speech-to-text" models that transcribe what a person says and then try to decipher the meaning. But Apprente says its technology uses something called "sound-to-meaning," which enables it to facilitate "complex, multilingual, multi-accent and multi-item conversational ordering."

The result, according to Apprente, is an A.I. that "offers a more consistent and pleasurable customer service experience with its robotic agents never sounding tired, annoyed, unhappy, or angry." Whether that means human McDonald's employees will soon be replaced by this ever-happy A.I. remains unclear. McDonlad's move comes as minimum wages are rising and fast-food restaurants are struggling to fill job positions.

McDonald's has also acquired two others tech companies this year. In March, the company bought Dynamic Yield, which changes digital drive-thru menus throughout the day based on factors such as weather, time, and customer order profiles. In April, the company invested in New Zealand app-designer Plexure, which helps connect customers to its new smart drive-thrus, loyalty programs, special offers, and more.

"Building our technology infrastructure and digital capabilities are fundamental to our Velocity Growth Plan and enable us to meet rising expectations from our customers, while making it simpler and even more enjoyable for crew members to serve guests," McDonald's CEO Steve Easterbrook said in a statement.

It's also a way for McDonald's to keep up — or lead the way — with a fast-food industry that's increasingly turning to technology to streamline business. For example, Wendy's has already been using self-serve kiosks in some of its stores for years, and Kentucky Fried Chicken has already experimented with robot workers in China. "As we see the rising costs of labor, it just makes sense," Leonard Comma, the CEO of Jack in the Box, said in 2018.

McDonald's declined to say whether its new automated drive-thru system will replace human employees. But if it does, you have to wonder how long it'll be before people who work similar customer-interfacing jobs might find themselves out of work, too.

Yug, age 7, and Alia, age 10, both entered Let Grow's "Independence Challenge" essay contest.

Photos: Courtesy of Let Grow
Sponsored by Charles Koch Foundation
  • The coronavirus pandemic may have a silver lining: It shows how insanely resourceful kids really are.
  • Let Grow, a non-profit promoting independence as a critical part of childhood, ran an "Independence Challenge" essay contest for kids. Here are a few of the amazing essays that came in.
  • Download Let Grow's free Independence Kit with ideas for kids.
Keep reading Show less

Four philosophers who realized they were completely wrong about things

Philosophers like to present their works as if everything before it was wrong. Sometimes, they even say they have ended the need for more philosophy. So, what happens when somebody realizes they were mistaken?

Sartre and Wittgenstein realize they were mistaken. (Getty Images)
Culture & Religion

Sometimes philosophers are wrong and admitting that you could be wrong is a big part of being a real philosopher. While most philosophers make minor adjustments to their arguments to correct for mistakes, others make large shifts in their thinking. Here, we have four philosophers who went back on what they said earlier in often radical ways. 

Keep reading Show less

The surprise reason sleep-deprivation kills lies in the gut

New research establishes an unexpected connection.

Reactive oxygen species (ROS) accumulate in the gut of sleep-deprived fruit flies, one (left), seven (center) and ten (right) days without sleep.

Image source: Vaccaro et al, 2020/Harvard Medical School
Surprising Science
  • A study provides further confirmation that a prolonged lack of sleep can result in early mortality.
  • Surprisingly, the direct cause seems to be a buildup of Reactive Oxygen Species in the gut produced by sleeplessness.
  • When the buildup is neutralized, a normal lifespan is restored.

We don't have to tell you what it feels like when you don't get enough sleep. A night or two of that can be miserable; long-term sleeplessness is out-and-out debilitating. Though we know from personal experience that we need sleep — our cognitive, metabolic, cardiovascular, and immune functioning depend on it — a lack of it does more than just make you feel like you want to die. It can actually kill you, according to study of rats published in 1989. But why?

A new study answers that question, and in an unexpected way. It appears that the sleeplessness/death connection has nothing to do with the brain or nervous system as many have assumed — it happens in your gut. Equally amazing, the study's authors were able to reverse the ill effects with antioxidants.

The study, from researchers at Harvard Medical School (HMS), is published in the journal Cell.

An unexpected culprit

The new research examines the mechanisms at play in sleep-deprived fruit flies and in mice — long-term sleep-deprivation experiments with humans are considered ethically iffy.

What the scientists found is that death from sleep deprivation is always preceded by a buildup of Reactive Oxygen Species (ROS) in the gut. These are not, as their name implies, living organisms. ROS are reactive molecules that are part of the immune system's response to invading microbes, and recent research suggests they're paradoxically key players in normal cell signal transduction and cell cycling as well. However, having an excess of ROS leads to oxidative stress, which is linked to "macromolecular damage and is implicated in various disease states such as atherosclerosis, diabetes, cancer, neurodegeneration, and aging." To prevent this, cellular defenses typically maintain a balance between ROS production and removal.

"We took an unbiased approach and searched throughout the body for indicators of damage from sleep deprivation," says senior study author Dragana Rogulja, admitting, "We were surprised to find it was the gut that plays a key role in causing death." The accumulation occurred in both sleep-deprived fruit flies and mice.

"Even more surprising," Rogulja recalls, "we found that premature death could be prevented. Each morning, we would all gather around to look at the flies, with disbelief to be honest. What we saw is that every time we could neutralize ROS in the gut, we could rescue the flies." Fruit flies given any of 11 antioxidant compounds — including melatonin, lipoic acid and NAD — that neutralize ROS buildups remained active and lived a normal length of time in spite of sleep deprivation. (The researchers note that these antioxidants did not extend the lifespans of non-sleep deprived control subjects.)

fly with thought bubble that says "What? I'm awake!"

Image source: Tomasz Klejdysz/Shutterstock/Big Think

The experiments

The study's tests were managed by co-first authors Alexandra Vaccaro and Yosef Kaplan Dor, both research fellows at HMS.

You may wonder how you compel a fruit fly to sleep, or for that matter, how you keep one awake. The researchers ascertained that fruit flies doze off in response to being shaken, and thus were the control subjects induced to snooze in their individual, warmed tubes. Each subject occupied its own 29 °C (84F) tube.

For their sleepless cohort, fruit flies were genetically manipulated to express a heat-sensitive protein in specific neurons. These neurons are known to suppress sleep, and did so — the fruit flies' activity levels, or lack thereof, were tracked using infrared beams.

Starting at Day 10 of sleep deprivation, fruit flies began dying, with all of them dead by Day 20. Control flies lived up to 40 days.

The scientists sought out markers that would indicate cell damage in their sleepless subjects. They saw no difference in brain tissue and elsewhere between the well-rested and sleep-deprived fruit flies, with the exception of one fruit fly.

However, in the guts of sleep-deprived fruit flies was a massive accumulation of ROS, which peaked around Day 10. Says Vaccaro, "We found that sleep-deprived flies were dying at the same pace, every time, and when we looked at markers of cell damage and death, the one tissue that really stood out was the gut." She adds, "I remember when we did the first experiment, you could immediately tell under the microscope that there was a striking difference. That almost never happens in lab research."

The experiments were repeated with mice who were gently kept awake for five days. Again, ROS built up over time in their small and large intestines but nowhere else.

As noted above, the administering of antioxidants alleviated the effect of the ROS buildup. In addition, flies that were modified to overproduce gut antioxidant enzymes were found to be immune to the damaging effects of sleep deprivation.

The research leaves some important questions unanswered. Says Kaplan Dor, "We still don't know why sleep loss causes ROS accumulation in the gut, and why this is lethal." He hypothesizes, "Sleep deprivation could directly affect the gut, but the trigger may also originate in the brain. Similarly, death could be due to damage in the gut or because high levels of ROS have systemic effects, or some combination of these."

The HMS researchers are now investigating the chemical pathways by which sleep-deprivation triggers the ROS buildup, and the means by which the ROS wreak cell havoc.

"We need to understand the biology of how sleep deprivation damages the body so that we can find ways to prevent this harm," says Rogulja.

Referring to the value of this study to humans, she notes,"So many of us are chronically sleep deprived. Even if we know staying up late every night is bad, we still do it. We believe we've identified a central issue that, when eliminated, allows for survival without sleep, at least in fruit flies."

Withdrawal symptoms from antidepressants can last over a year, new study finds

We must rethink the "chemical imbalance" theory of mental health.

Bottles of antidepressant pills named (L-R) Wellbutrin, Paxil, Fluoxetine and Lexapro are shown March 23, 2004 photographed in Miami, Florida.

Photo Illustration by Joe Raedle/Getty Images
Surprising Science
  • A new review found that withdrawal symptoms from antidepressants and antipsychotics can last for over a year.
  • Side effects from SSRIs, SNRIs, and antipsychotics last longer than benzodiazepines like Valium or Prozac.
  • The global antidepressant market is expected to reach $28.6 billion this year.
Keep reading Show less
Scroll down to load more…