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Technology & Innovation

Google Tries for Social Searches

Google is offering to add a social twist to Web searches, in a bold offensive to prevent Facebook and other social-networking companies from gaining an upper hand in Web innovation.

Google will give its users a chance to make the search experience a social one as well. “The Internet search giant said it would allow users to recommend useful search results to friends and potentially reorder the way sites are ranked based on what they and their friends like or find useful. The ‘social search’ effort, dubbed ‘+1’ or ‘plus one,’ could change the way that some people use Google’s search engine. The ‘social search’ move comes after Google has botched several attempts at creating a viable social-networking service, including a previous effort dubbed Google Buzz.”


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