from the world's big
When you take off a virtual reality headset, you don't remember seeing things, you recall experiencing them, says Kevin Kelly. VR will create a world of amazing opportunity – for us and for advertisers.
Get a life? Soon it will be that simple, says Kevin Kelly. Five years from now, Kelly anticipates that most of us will have a physical reality and a virtual one – and the second will be as social and kinetic as the first. Forget the idea of VR making us isolated slugs, he says, you will be challenged and connected. Of course for all the perceptive tricks it will play, it will also play commercial tricks. The price of this novelty is all your data, historical and biometric, and with that will come more advertising than ever. What is the beginning of a new dimension of fun, will be the end of privacy. Kevin Kelly's most recent book is The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future.