Study confirms the existence of a special kind of groupthink in large groups.
- Large groups of people everywhere tend to come to the same conclusions.
- In small groups, there's a much wider diversity of ideas.
- The mechanics of a large group make some ideas practically inevitable.
The grouping game<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTQ1NDE2Ni9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxMjI2MzA4OX0.RLrswIWbuEzHNqsw0F7EUrp9jPn7OulLPqCxcZT11ik/img.jpg?width=980" id="159b8" class="rm-shortcode" data-rm-shortcode-id="0feb15d2d7dde144c710c2f4f1e5350c" data-rm-shortcode-name="rebelmouse-image" data-width="2767" data-height="382" />
Some of the shapes used in the experiment
Credit: Guilbeault, et al./University of Pennsylvania<p>The researchers tested their theory with 1,480 people playing an online "Grouping Game" via Amazon's Mechanical Turk platform. The individuals were paired with another participant or made a member of a group of 6, 8, 24, or 50 people. Each pair and group were tasked with categorizing the symbols shown above, and they could see each other's answers.</p><p>The small groups came up with wildly divergent categories—the entire experiment produced nearly 5,000 category suggestions—while the larger groups came up with categorization systems that were virtually identical to each other.</p><p><a href="https://www.asc.upenn.edu/news-events/news/why-independent-cultures-think-alike-its-not-in-the-brain" target="_blank">Says Centola</a>, "Even though we predicted it, I was nevertheless stunned to see it really happen. This result challenges many long-held ideas about culture and how it forms."</p><p>Nor was this unanimity a matter of having teamed-up like-minded individuals. "If I assign an individual to a small group," says lead author Douglas Guilbeault, "they are much more likely to arrive at a category system that is very idiosyncratic and specific to them. But if I assign that same individual to a large group, I can predict the category system that they will end up creating, regardless of whatever unique viewpoint that person happens to bring to the table."</p>
Why this happens<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTQ1NDE4NC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyMjkzMDg0Nn0.u2hdEIgNw4drFZ2frzx0AJ_MAxIizuM98rdovQrIblk/img.jpg?width=980" id="d3444" class="rm-shortcode" data-rm-shortcode-id="5da57d66e388fad0f1c17afb09af90a7" data-rm-shortcode-name="rebelmouse-image" data-width="1440" data-height="822" />
The many categories suggested by small groups on the left, the few from large groups on the right
Credit: Guilbeault, et al./Nature Communications<p>The striking results of the experiment correspond to a <a href="https://www.nature.com/articles/s41562-019-0607-5" target="_blank">previous study</a> done by NDG that investigated tipping points for people's behavior in networks.</p><p>That study concluded that after an idea enters a discussion among a large network of people, it can gain irresistible traction by popping up again and again in enough individuals' conversations. In networks of 50 people or more, such ideas eventually reach critical mass and become a prevailing opinion.</p><p>The same phenomenon does not happen often enough within a smaller network, where fewer interactions offer an idea less of an opportunity to take hold.</p>
Beyond categories<p>The study's finding raises an interesting practical possibility: Would categorization-related decisions made by large groups be less likely to fall prey to members' individual biases?</p><p>With this question in mind, the researchers are currently looking into content moderation on Facebook and Twitter. They're investigating whether the platforms would be wiser when categorizing content as free speech or hate speech if large groups were making these decisions instead of lone individuals working at these companies.</p><p>Similarly, they're also exploring the possibility that larger networks of doctors and healthcare professionals might be better at making diagnoses that would avoid biases such as racism or sexism that could cloud the judgment of individual practitioners.</p><p>"Many of the worst social problems reappear in every culture," notes Centola, "which leads some to believe these problems are intrinsic to the human condition. Our research shows that these problems are intrinsic to the social experiences humans have, not necessarily to humans themselves. If we can alter that social experience, we can change the way people organize things, and address some of the world's greatest problems."</p>
How to deal with "epistemic exhaustion."
Textual analysis of social media posts finds users' anxiety and suicide-risk levels are rising, among other negative trends.
The Matrix is already here: Social media promised to connect us, but left us isolated, scared and tribal
The more you like, follow and share, the faster you find yourself moving in that political direction.
Social media seems to stress some people out. Maybe its time for a break?
- Social media can make people anxious, depressed, lonely, and stressed out.
- There are several ways to cut back your use of it.
- Even using it slightly less has been shown to reduce depressive symptoms.