How Nike and Adobe revolutionized their business models

To stay on top in the business world, you have to make sure your business model matches the times.

  • Digital has rendered many older business models less relevant. Because of this, many established companies are undergoing fundamental restructuring so that they are better "pivoted" for the future.
  • The higher-ups at companies are constantly looking for ways to take advantage of trapped value — where there's something you can do that adds more value for your customers or that allows you to respond in a way that your competitors can't match.
  • When it comes to effective restructuring, it's important to stay attuned to the changing behaviors of your customers.
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Inflection points: How to see when the economy is about to shift

It's hard to see big changes coming, but if you know your own blindspots, you can do it.

  • Predicting broad economic change requires knowing why people typically fail to.
  • Pay attention to where talent is going and you'll get a sense for where the market is headed.
  • It's why business graduates have ditched Wall Street to go and work at Amazon.