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Good Journalism Is Like a Science: It Tries to Disprove Its Hypotheses

What happens to a nation that only reads headlines? They get journalists who chase clicks, rather than facts.

What is good journalism? For one thing, says PR strategist Matthew Hiltzik, it's responsible and it doesn't play into our cravings for instant gratification. When Hiltzik visited our video studio, he remarked that attention has become the currency of the digital publishing world. In order to keep site traffic peaking, some sites may prioritize the quantity of stories being published over their quality. The side effect? Reader fatigue. "I think that there's less of an understanding in the media about how damaging that potentially can be when they're dealing with serious subjects. Because they talk about them too many times. The minutia of every single tree being discussed instead of the actual impact of the forest can actually be very damaging," says Hiltzik.

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