If you think we're talking about someone else, don't be so hasty. One study highlights how the vast majority of people choose ignorance over knowing.
Genomics and biotechnology company 23andMe fascinated customers by informing them of ancestral ties down to the percentage point with a simple swab of saliva. A year after the company’s 2007 founding it began publishing personal predispositions to genetic traits. Many quickly realized that while hunting ancestry is a fun endeavor, a glimpse into the future is unsettling.