This technique could have applications in pain management and addiction treatment.
Imagine going to the doctor complaining of pain. The physician writes you a prescription. But instead of medication, you knowingly receive a placebo. How would you feel? This is a vitally important question, as the US is going through a chronic pain epidemic right now, with 100 million adults feeling significant pain on a consistent basis. As a consequence, we have the opioid epidemic.
Bad days, break-ups, or stress-filled meetings may have you craving some comfort food to ease your anxiety. But don't reach for that chocolate bar just yet.
Bad days, break-ups, or stress-filled meetings may have you craving something to ease your anxiety. The usual remedy? Comfort food. But David DiSalvo of Forbes has found evidence that may give you pause before reaching for that chocolate bar or Quiznos toasted sub.