Libertarian Paternalism: Eat Well, Retire Rich, and Feel the Freedom

Here's how the government improves your life without you knowing it.

One of the best policies in America might just have the worst name: libertarian paternalism. Fortunately it's better known as 'nudge theory', and it has saved billions of dollars, huge numbers of lives, and subtly increased the nation's standard of living. How does it do all that? Harvard Law School professor Cass Sunstein explains that libertarian paternalism uses tested behavioral science to present people with choices that could improve their lives. It's why your credit card statement has clear information about how to avoid interest charges, it's why savings plans are opt-out rather than opt-in, and it's why 11 million U.S. kids below the poverty line get free school meals without even having to ask. These nudges and automatic enrollments give Americans all the help, with none of the treading on me (hence the 'libertarian' paternalism). They are, as Sunstein explains, liberty preserving and perhaps best of all, considering the current political climate, nudge theory is met with bipartisan enthusiasm. Cass Sunstein’s research is cited in The Influential Mind: What the Brain Reveals about Our Power to Change Others byTali Sharot.

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