iPhone

How do companies keep getting you to buy the “latest and greatest” iteration of the product you already own? By testing the boundaries.

Some say that great ideas come out of thin air. Neuroscientist David Eagleman posits that perhaps all great ideas are simply built upon old ideas, because thats what fuels the creative brain.

Being bored is great. It’s where we come up with our best ideas, and how we become better people by being able to mentally solve our biggest personal problems. So why are we destroying boredom with our phones?

So, how do you make something popular? Simple! You just update something old. This applies to storytelling, design, and even tech gadgets.

Artificial Intelligence is already outsmarting us at ’80s computer games by finding ways to beat games that developers didn’t even know were there. Just wait until it figures out how to beat us in ways that matter.

Anyone can develop a great eye for design, according to the designer who led the team that created the iPod.