Some say that great ideas come out of thin air. Neuroscientist David Eagleman posits that perhaps all great ideas are simply built upon old ideas, because thats what fuels the creative brain.
"All ideas have a genealogy," says David Eagleman. A writer, neuroscientist, and adjunct professor at Stanford University, he's definitely clued in to what makes ideas click. He posits that the brain craves something new so much that if you give someone the same thing over and over that after a certain amount of time you'll begin to see diminished returns in excitement. But sometimes "new" isn't necessarily new at all. He points out that although the iPhone is a revolutionary product it bears heavy similarity to an invention from IBM... from two decades ago. New ideas tend to be built upon similar ones, David Eagleman says, because "what we’re doing is building on the foundations of what has come before us." David's new book is The Runaway Species: How Human Creativity Remakes the World.
Albert Einstein's famous thought experiments led to groundbreaking ideas.
Astrophysicist Neil deGrasse Tyson explains the nature of time and the conundrums of time travel in a recent interview.
The notion of brainstorming can sometimes elicit eye-rolls – usually because it's fundamentally misunderstood. Apple alumnus and Stanford Executive Director of Design, Bill Burnett, says we're only scratching the surface of its potential.
Brainstorming is on the endangered words list, at risk of slipping into ‘buzzword’ territory any day now – although some would argue it’s already there. That’s because everyone is doing it, but many of us don’t quite know how to. According to Bill Burnett, Executive Director of the Design Program at Stanford University, the process is fundamentally misunderstood – it’s about more than sitting in a group expecting genius to unfold. What’s missing from most brainstorming sessions is the notion that this is a skill, not a magic trick.
Author Jonathan Safran Foer on the two surprising qualities successful writers need.
Here are two things you never thought a writer would need – agility and stamina. American author Jonathan Safran Foer (the literary talent behind works such as Extremely Loud and Incredibly Close, Everything Is Illuminated, Eating Animals) knows writing and therefore he knows writer’s block. The feeling of being stuck can strike in any creative field. Safran Foer points out that often it feels like it’s because of a lack of ideas, but that's a red herring. You do have ideas, you just don’t care enough about them enough. Nothing you’re making feels important to you. You think ‘Who would want to read this?’ or ‘This will never sell.’