Just like alcohol, nicotine and other narcotics, sugar tickles our dopamine receptors in just the right way, inspiring our brain’s reward system. How will this end for us?
My favorite candy growing up was watermelon Jolly Ranchers. I loathed the variety pack, as that meant I’d have to weed through options—grape, acceptable; green apple, goodbye—to savor my chosen treat. When offered real watermelon in the summer, I declined. The flavor just didn’t compete.