Skip to content

Derek Thompson

Why you believe lies the more often you hear them

Here’s why your brain’s biases are a win for fake news, and a pay day for Facebook.

▸

9 min

—

with

The Science of Popularity Shows Why Hit-Making Is So Hit-and-Miss

The causes of hit products are themselves uncausable. ‘Hit Makers’ by Derek Thompson explains why we know how to make songs, but not hits.