How do you build a podcast empire? Scott Aukerman explains the pedantic, unglamorous, behind-the-scenes work that went into founding the brilliant Earwolf Podcast Network.
If an idea comes along that is complicated and terrifying and you want to run a million miles from it—you’re probably onto a great thing. That’s the takeaway from Scott Aukerman, who co-founded the podcast network Earwolf, home to podcasts by Stephen J. Dubner, Hannibal Buress, Katie Couric, Jeff Garlin, Chris Gethard, and Lauren Lapkus. Aukerman explains how he went from being a comedian with an interest in podcasts, to a businessman who co-runs an audio empire. Entrepreneurs aren’t a different species, they just geek out in ways that others don’t. Scott Aukerman’s podcast is Comedy Bang! Bang!.
Scott Aukerman, the co-founder of 'Between Two Ferns', developed humor early on as a way disarm bullies. He knows from experience that, in comedy, your intentions really matter.
As long as you’re funny, it can get you out of almost anything – even getting mugged, as co-founder of Between Two Ferns Scott Aukerman recounts. Unfortunately, not everyone out there is funny, although some people believe they are, and this is usually when you get bully-style humor where every joke is at someone else’s expense. In Aukerman’s view, real humor is about unity – finding the common ground with others – and it’s a gateway to empathy, which creates more genuine interactions. So if you want to navigate the tricky waters of social interactions, get people on your side during a work presentation, or stop a guy from taking your wallet, start with a joke. Scott Aukerman’s podcast is Comedy Bang! Bang!.