Is Your Life Really Yours? How ‘The Attention Merchants’ Got Inside Our Heads

“My Experience is What I Agree to Pay Attention to,” said psychologist William James. And therein lies the problem and danger of advertising: we don’t always agree or choose to pay attention, but it shapes our life experience irrevocably.

When we turn on the television, or leaf through the newspaper, every one of us enters into a knowing contract with advertisers – they will do their best to sell us something. According to Tim Wu, law professor at Columbia University and author of new book The Attention Merchants, the online world is markedly different – it runs away with that mutual understanding, stretches it to places and methods you would not sensibly consent to.

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Netflix is saving kids’ brains, one non-commercial break at a time

Want five or six extra days every year? Easy – choose streaming over network TV. Adults are sacrificing 130 hours, and kids 150 hours, to ads annually when they watch commercial programming. 

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