Personal Branding

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A black-and-white portrait of JoJo Simmons is centered between an image of a film camera on the left and a close-up of a hand adjusting audio mixing controls on the right.
Business
How to lead by listening: What growing up on MTV taught JoJo Simmons
Reality TV star, music producer, and serial entrepreneur JoJo Simmons on the power of listening and the massive benefits of switching off.
Tim Brinkhof
Black and white portrait of David Aaker, an older man in a suit and glasses, centered between artistic backgrounds of a handshake, grid, and abstract curved lines.
Business
The David Aaker interview: “Trust is vital and fragile”
The marketing guru outlines the current state of brand-building — and highlights four outstanding opportunities for the immediate future.
Mike Hodgkinson
A smiling woman graces the left page, embodying the optimism of job-seeking. On the right, a silhouette of three people celebrates atop a mountain peak against an orange backdrop, capturing a moment as precious as gold.
Business
How to turn your job-seeking “doom list” into career gold
Networking — not zombie-crunching your job applications — gives you a better chance of getting sourced or referred for a role.
Madeline Mann
Great Question
Celebrity CEOs are amazing. Until they backfire.
Elon Musk, Jack Dorsey, Steve Jobs, Elizabeth Holmes – are these celebrity CEOs good for their business?
Anna Butrico
personal branding
The Learning Curve
Don’t fall into the personal brand trap
Brands manufacture meaning through consensus; people must strive to create their own.
Kevin Dickinson
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