David Goggins
Former Navy Seal
Career Development
Bryan Cranston
Critical Thinking
Liv Boeree
International Poker Champion
Emotional Intelligence
Amaryllis Fox
Former CIA Clandestine Operative
Chris Hadfield
Retired Canadian Astronaut & Author
from the world's big
Start Learning

Vaccine skeptics appear to think differently than others, research suggests

New research suggests anti-vaxxers overestimate all problems associated with mortality.

Supporters of gastroenterologist Dr Andrew Wakefield hold placards outside the GMC (General Medical Council) on July 16, 2007 on London, England.

Photo by Daniel Berehulak/Getty Images
  • Researchers at Texas Tech University discovered that vaccination skeptics overestimate dangers associated with other causes of mortality.
  • The main drivers of vaccine hesitancy include a predilection for believing in conspiracy theories and distrust in the medical system.
  • While the researchers are hopeful this could lead to overturning anti-vaxx sentiments, that is a challenging proposition in the current climate.

In 2000, the United States declared that measles had been eliminated. This public health victory was part of a two-century long battle against disease kicked off by Edward Jenner's discovery of vaccines. The concept of vaccination, though, is much older; Jenner was the great popularizer. His cowpox vaccination began a line of research that continues to this day as researchers around the planet seek a vaccine for COVID-19.

In 2019, measles cases surged in America, with the highest number of citizens infected since 1992. An ironic year, perhaps, given that Andrew Wakefield claimed to link vaccinations and Crohn's disease in 1993. That notion was roundly disproven, but peer-reviewed research did not stop the British physician. Wakefield's next target became finding a connection between the measles, mumps, and rubella vaccination and autism—again, ironic, as he filed a patent for his own single-jab measles vaccine while denouncing the one in circulation. Later, with the anti-vax movement in full-swing, Wakefield even invented a disease called autistic enterocolitis, for which, of course, he sold a cure.

Wakefield was ultimately discredited; his medical license was taken away. The movement he started continues to grow in size and influence. Why? A team of researchers at Texas Tech University offer a clue: vaccination skeptics tend to overestimate dangers associated with everything.

Tyler Davis, an associate professor of experimental psychology at TTU, and Mark LaCour, a doctoral student in psychological sciences, recently published their findings in the journal Vaccine. The main drivers of vaccine hesitancy include a predilection for believing in conspiracy theories, distrust of the medical system (and governing bodies in general), media exposure, and a preference for alternative medicine. They also note distal causes, such as fear of needles and excessive emotional reactivity toward world events.

Davis and LaCour sought a foundational belief system underlying the numerous causes for vaccine skepticism. They surveyed 158 participants to discover that thread: those hesitant toward vaccines are more often than not skeptical of any potential threat.

Potential is an important word. Vaccines are one of the most sound and effective medical practices we've discovered. Yet our brains are wired to perceive danger and will often look for outliers if everything is humming along smoothly. For every million people that don't get measles, if there is one who has an adverse reaction and dies (which does happen), skeptics exploit that case in order to market their beliefs.

This is a perception that relief charities, for example, exploited long ago: show a singular starving child instead of a statistic displaying a million starving children. Then, we're more likely to donate. In the case of charities it was an important realization. With vaccination skepticism, the opposite is true.

Davis expresses surprise that vaccine hesitancy so consistently lines up with other forms of mortality-related events. He notes,

"Here we saw an overestimation of rare events for things that don't have anything to do with vaccination. This suggests that there are basic cognitive or affective variables that influence vaccine skepticism."

Participants were asked to rate the frequency of death associated with 40 separate instances, including cancers, fireworks, and car accidents. Those who overestimated the rate of vaccine deaths also overshot when it came to other causes of mortality.

As a control, each volunteer was asked to rate the frequency of neutral or positive events, such as how many Willie Nelson concerts or papal visits occur. Vaccine skeptics did not overestimate these percentages nearly as often.

Bruno Cassaro de Andrade, a chemical engineering student, works with a test during the method of separating specific proteins to be applied in the production of vaccines on March 24, 2020 in Belo Horizonte, Brazil. The Ministry of Health convened The Technological Vaccine Center of the Federal University of Minas Gerais laboratory to conduct research on the coronavirus (COVID-19) in order to diagnose, test and develop a vaccine.

Photo by Pedro Vilela/Getty Images

LaCour notes that skeptics appear to exhibit poor judgment in regards to probability. "They might be more easily swayed by anecdotal horror stories," he says.

"For example, your child can have a seizure from getting vaccinated. It's extremely rare, but it is within the realm of possibility. If you were so inclined, you could follow Facebook groups that publicize extremely rare events. These cognitive distortions of anecdotes into trends are probably exacerbated by decisions to subscribe to statistically non-representative information sources."

The authors rightfully express excitement over these findings. They believe it could provide insight into reaching anti-vaxxers in the future, perhaps by exposing them to "pro-attitudinal information." A bit optimistic, given that prior studies show that anti-vaxxers dig their heels in deeper when shown pro-vaccination literature. Still, if there's ever a time that we need to understand the efficacy of vaccinations, it is now.

As often happens during crises, the coronavirus pandemic has stirred up an inordinate amount of fear and confusion. Anti-vaxxers are having a moment, just the wrong one (as if there's ever a right one). The anti-Bill Gates sentiment is overwhelming even as his foundation has pledged billions of dollars to help develop a vaccine. Misinformation is rampant.

Davis and LaCour's study focuses on mindset, though in the beginning they differentiate cognitive influences from cultural and affective influences. I'm also not sure it's possible to differentiate between affect and cognition. Feelings give rise to cognition; consciousness, at least the perceptive component, is culture-dependent. You simply cannot intellectualize someone's gut feeling away.

Considering the culture of fear that America harbors, it's difficult to imagine how we move beyond science skepticism, even when the science is in our own best interest. What you're looking for determines what you see. At some point a COVID-19 vaccine is going to arrive. That anyone will die after that date due to hesitancy will only add another tragic chapter in this ongoing saga.


Stay in touch with Derek on Twitter and Facebook. His next book is "Hero's Dose: The Case For Psychedelics in Ritual and Therapy."

The “new normal” paradox: What COVID-19 has revealed about higher education

Higher education faces challenges that are unlike any other industry. What path will ASU, and universities like ASU, take in a post-COVID world?

Photo: Luis Robayo/AFP via Getty Images
Sponsored by Charles Koch Foundation
  • Everywhere you turn, the idea that coronavirus has brought on a "new normal" is present and true. But for higher education, COVID-19 exposes a long list of pernicious old problems more than it presents new problems.
  • It was widely known, yet ignored, that digital instruction must be embraced. When combined with traditional, in-person teaching, it can enhance student learning outcomes at scale.
  • COVID-19 has forced institutions to understand that far too many higher education outcomes are determined by a student's family income, and in the context of COVID-19 this means that lower-income students, first-generation students and students of color will be disproportionately afflicted.
Keep reading Show less

Climate change melts Mount Everest's ice, exposing dead bodies of past climbers

Melting ice is turning up bodies on Mt. Everest. This isn't as shocking as you'd think.

Image source: Wikimedia commons
Surprising Science
  • Mt. Everest is the final resting place of about 200 climbers who never made it down.
  • Recent glacial melting, caused by climate change, has made many of the bodies previously hidden by ice and snow visible again.
  • While many bodies are quite visible and well known, others are renowned for being lost for decades.
Keep reading Show less

Creativity: The science behind the madness

Human brains evolved for creativity. We just have to learn how to access it.

Creativity: The science behind the madness | Rainn Wilson, David Eagleman, Scott ...
  • An all-star cast of Big Thinkers—actors Rainn Wilson and Ethan Hawke; composer Anthony Brandt; neuroscientists David Eagleman, Wendy Suzuki, and Beau Lotto; and psychologist Scott Barry Kaufman—share how they define creativity and explain how our brains uniquely evolved for the phenomenon.
  • According to Eagleman, during evolution there was an increase in space between our brain's input and output that allows information more time to percolate. We also grew a larger prefrontal cortex which "allows us to simulate what ifs, to separate ourselves from our location in space and time and think about possibilities."
  • Scott Barry Kaufman details 3 brain networks involved in creative thinking, and Wendy Suzuki busts the famous left-brain, right-brain myth.

Dinosaur bone? Meteorite? These men's wedding bands are a real break from boredom.

Manly Bands wanted to improve on mens' wedding bands. Mission accomplished.

Sex & Relationships
  • Manly Bands was founded in 2016 to provide better options and customer service in men's wedding bands.
  • Unique materials include antler, dinosaur bones, meteorite, tungsten, and whiskey barrels.
  • The company donates a portion of profits to charity every month.
Keep reading Show less
Politics & Current Affairs

How #Unity2020 plans to end the two-party system, bring back Andrew Yang

The proposal calls for the American public to draft two candidates to lead the executive branch: one from the center-left, the other from the center-right.

Scroll down to load more…