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L.A.-based ice cream man Joe Nicchi charges 'influencers' double for cones
He says his company would survive even if Instagram disappeared tomorrow.
- Los Angeles truck, CVT Soft Serve, charges people asking for free ice cream $8 for per cone instead of $4.
- The truck's founder, Joe Nicchi, highlights the message in the hashtag, #WeLoveMostOfOurCustomers.
- Nicchi does not appreciate "influencers" asking for free food when he has a business to run.
Food trucks are essential to Los Angeles. It's difficult to drive a few blocks without stumbling into a handful; in my neighborhood, taco trucks reign supreme. About a dozen miles away over the Hollywood Hills, an ice cream truck has figured out a way to stand out, a challenging task in an oversaturated market: charge influencers double.
It wasn't even a marketing ploy. The truck's founder, Joe Nicchi, simply got fed up with "influencers" asking for free cones to share photos of on Instagram. Employing the hashtag #InfluencersAreGross, Nicchi, who drives one of CVT Soft Serve's two trucks around the Valley (among other parts of Los Angeles), recently posted this sign on his truck. As he told The Guardian,
"We're the anti-influencer influencers. It's weird… but I think it's really fun. I hope it inspires small businesses to hold their own and tell people to f— off."
Nicchi, like many in the City of Angels, is an actor who needed to earn a living while hustling from audition to audition. Instead of going the usual route — instructing yoga replaced waiting tables years ago — he decided to appeal to our collective sweet tooth. He rolled out his first CVT truck in 2014.
Is there a dark side to social media influencers? | The Stream
It's not only the $4 cone the greedy and privileged seek. One famous actor requested free ice cream for her entire crew in exchange for a photo. The whole idea is reminiscent of the rumor that Salvador Dali used to pay for his dinner by signing the bill instead of forking over cash. Yet Dali was not alive during a time when anyone can pay for tens of thousands of followers and then set up shop for doing nothing but snapping photos. The current story invokes less romance.
Beyond the demand for free stuff, influencer culture has become dangerous. Agencies are rushing in to manage and curate personalities, many of whom have no particular skills beyond looking appealing on camera. While there are certainly positive benefits to social media, such as women openly discussing overcoming eating disorders, there are plenty of factors working against the mental and physical health of the influenced.
Take Kim Kardashian's recent announcement that she's vegan. The context is not a war against animal cruelty; it's not even about better health. She declared that a plant-based diet is the reason her waist is now skinny. Veganism is her response to the charge that she had ribs removed in order to fit into a particular dress.
The real issue is the revival of corset training, a 19th century fashion that carries a host of potential health issues, including breathing problems from lung restriction, atrophying of back and pectoral muscles, and the possibility of fractured ribs. That the influenced are putting their health at danger by wearing a device that does nothing to actually promote weight loss or better health is a shameless consequence of unfettered capitalism using social media posts as subterfuge.
This is what happens when influencers wield #science without realizing a hashtag doesn't actually reflect the real world. The Kardashians have a vested interest in followers buying corsets and it has nothing to do with health. Sponsorships and clothing lines are the motivating factor behind the revival of a practice that should have been left in the Victorian era, especially when we should be influenced by #equalpay, not looking like a cartoon.
Back in the real world, Nicchi notes that CVT would survive even if Instagram disappeared tomorrow. Not only will good ice cream outlast every silly trend, but the whole debacle points to something much more humane in us: supporting small businesses. He hopes the recent press will help influence the fact that small business owners don't have to be held hostage to entitled clientele with loud fingers.
"There's something so redeeming about outing influencers," he says. "I hope that more people do not allow likes and comments and followers to hold weight in the business. I want people to go to a restaurant because the food and service is fantastic."
The team caught a glimpse of a process that takes 18,000,000,000,000,000,000,000 years.
- In Italy, a team of scientists is using a highly sophisticated detector to hunt for dark matter.
- The team observed an ultra-rare particle interaction that reveals the half-life of a xenon-124 atom to be 18 sextillion years.
- The half-life of a process is how long it takes for half of the radioactive nuclei present in a sample to decay.
Humans are particularly prone to shiver when a group does or thinks the same thing at the same time.
A few years ago, I proposed that the feeling of cold in one's spine, while for example watching a film or listening to music, corresponds to an event when our vital need for cognition is satisfied.
Certain colors are globally linked to certain feelings, the study reveals.
- Color psychology is often used in marketing to alter your perception of products and services.
- Various studies and experiments across multiple years have given us more insight into the link between personality and color.
- The results of a new study spanning 6 continents (30 nations) shows universal correlations between colors and emotions around the globe.
The root of color psychology<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="9e40cf62fa8922fcca6c57e2fcb215b6"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/OM4fXB23pCQ?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span><p>There is a very likely chance you've even been "fooled" by color marketing in the past, or you've chosen one product over another subconsciously due to colors that were designed to influence your emotions.<br></p><p>Companies that want to be known for being dependable often use blue in their logos, for example (Dell, HP, IBM). Companies that want to be perceived as fun and exciting go for a splash of orange (Fanta, Nickelodeon, even Amazon). Green is associated with natural, peaceful emotions and is often used by companies like Whole Foods and Tropicana. </p><p><strong>Your favorite color says a lot about your personality. </strong></p><p>Various studies and experiments across multiple years (<a href="https://www.researchgate.net/publication/49595886_Personality_Traits_and_Colour_Preferences" target="_blank">2010</a>, <a href="https://onlinelibrary.wiley.com/doi/abs/10.1111/jopy.12087" target="_blank" rel="noopener noreferrer">2014</a>, <a href="http://oaji.net/articles/2015/1170-1448038739.pdf" target="_blank" rel="noopener noreferrer">2015</a>, and more recently in <a href="https://www.verywellmind.com/color-psychology-2795824#modern-research-on-color-psychology" target="_blank" rel="noopener noreferrer">2019</a>) have given us more insight into the link between your personality and your favorite color.</p><p>Red, for example, is considered a bold color and is associated with feelings such as excitement, passion, anger, danger, energy, and love. The personality traits of this color might be someone who is bold, a little impulsive, and who loves adventure. </p><p>Orange, on the other hand, is considered representative of creativity, happiness, and freedom. The personality traits of this color can be fun, playful, cheerful, nurturing, and productive. Read more about color psychology and personalities <a href="https://bigthink.com/mind-brain/color-personality-psychology?rebelltitem=2#rebelltitem2" target="_self">here</a>.</p>
Study reveals which colors best suit which emotions around the globe<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDYzMTk5OS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyODc4OTg5OH0.bY-pu-MFNivdJLDJuBp9TBKrhwuy7hngUa1aIWxQMVw/img.jpg?width=1245&coordinates=0%2C93%2C0%2C94&height=700" id="33fff" class="rm-shortcode" data-rm-shortcode-id="1a5d7bb00dac94bd6201616789fb4882" data-rm-shortcode-name="rebelmouse-image" alt="concept of color psychology how colors make us feel color emotions" />
Certain colors are globally ties to certain emotions, the study reveals.
Image by agsandrew on Shutterstock<p>In this particular survey, participants were asked to fill out an online questionnaire which involved assigning 20 emotions to 12 different color terms. They were also asked to specify the intensity with which they associated the color term with the emotion.</p><p><strong>Certain colors are globally linked to certain emotions, the study reveals.</strong></p><p>The results of this study showed a few definite correlations between colors and emotions throughout the globe. Red, for example, is the only color that is strongly associated with both negative (anger) and positive (love) feelings. Brown, on the other end of the spectrum, is the color that triggers the fewest emotions globally.<br></p><p>The color white is closely associated with sadness in China, while purple is what is closely associated with sadness in Greece. This can be traced back to the roots of each culture, with white being worn at funerals in China and dark purple being the Greek Orthodox Church's color of mourning. </p><p>Yellow is more associated with joy, specifically in countries that see less sunshine. Meanwhile, its association with joy is weaker in areas that have greater exposure to sunshine. </p><p><a href="https://www.sciencedaily.com/releases/2020/09/200910150247.htm" target="_blank">According to Dr. Oberfeld-Twistel</a>, it is difficult to say exactly what the causes for global similarities and differences are. "There is a range of possible influencing factors: language, culture, religion, climate, the history of human development, the human perceptual system."</p>