Big ideas.
Once a week.
Subscribe to our weekly newsletter.
Billions of fake accounts: Who's messaging you on Facebook?
The social media company's recent transparency report claimed that it had taken down a staggering number of fake accounts — but it's unlikely they're catching them all.

- Facebook's recent transparency report revealed that it took down 5.4 billion accounts in 2019 thus far, a huge jump from 2018's 3.3 billion removals.
- Facebook claims that this jump in take-downs is due to improved methods for identifying fake accounts, but it has to be assumed that some are still slipping through the cracks.
- What are the primary activities of these fake accounts?
Recently, Facebook CEO Mark Zuckerberg revealed that the social media company's main platform has removed 5.4 billion fake accounts this year, dwarfing the 3.3 billion they removed in all of 2018. Many of these accounts were flagged as fake simply because of user misclassification — Facebook does not permit nonhuman entities to have accounts, only pages. However, a significant amount of the banned accounts were malicious, representing scammers or distributors of fake news. In total, Facebook's recent transparency report estimated that 5 percent of its current active monthly users are fake, however, outsiders estimate that figure to be much higher — potentially as high as 20 percent.
Facebook established its transparency report in 2013 as a response, in part, to Edward Snowden's revelations of that year, in which he leaked information regarding widespread government surveillance programs. The transparency report offered a means of letting users know how frequently Facebook received government requests for data.
In recent years, however, more attention has been paid to the report's focus on fake accounts and community standards as the social media company has been under fire for its role in the spread of fake news, the Cambridge Analytica scandal, and Russian interference in the 2016 election.
The huge spike in fake accounts that Facebook has taken down this year alone is partly due to improved methods for identifying them. Facebook claims that more than 99 percent of fake accounts on their platform are, today, automatically taken down within minutes of their creation before any user reports them as being fake. This doesn't necessarily apply to past years' figures, though.
Nevertheless, according to the company, the majority of malicious accounts created this year, in particular, don't have the opportunity to take advantage of unsuspecting users. However, it's still likely that many are slipping through the cracks.
With the 2020 elections and the new census on the horizon, a great deal of attention has been paid on how Facebook handles potentially manipulative content on its platform. Twitter CEO Jack Dorsey recently announced that it would no longer be accepting political ads, while Zuckerberg affirmed that Facebook would continue to do so and does not fact-check the content in those ads. This decision, coupled with Facebook's fake accounts issue, has generated significant criticism over the social media company's impact on public discourse.
What are these fake accounts actually doing?
One high-profile use case for fake accounts is to spread propaganda in an effort to influence political outcomes. For instance, many fake social media accounts were developed by Russian agents prior to the 2016 election to drive traffic towards the DCLeaks website, a front for the Russian espionage group known as Fancy Bear which contained the stolen personal information of various prominent politicians. While this site contained real information intended for propaganda purposes, other accounts actively spread fake news stories. Leading up to the 2016 election, one fake news headline, for example, read "FBI Agent Suspected in Hillary Email Leaks Found Dead in Apparent Murder-Suicide," while another asserted that people were using food stamps to buy pot in Colorado.
These challenges aren't limited to just the U.S., either. A great deal of the online support for the far-right German party AfD has been found to be connected to suspicious accounts, and 30,000 fake accounts were removed in France prior to the 2017 election.
However, not all fake accounts are made by state actors with the purpose of spreading disinformation. Romance scammers often impersonate attractive individuals — frequently military members, oddly enough — to gain others' trust before announcing a fictional emergency. Then, the scammers ask their confidants for money to help out. Other scams exist, but they all follow the same basic formula: gain a target's trust; mine them for useful information regarding, for example, their background, their hopes, their family, their problems; and then manipulate them into giving the scammer money.
It's hard to imagine that Facebook will be able to crack down on every fake account out there. That's why the best thing we can do in the face of these adversaries is to better educate ourselves on basic cybersecurity practices, develop our critical thinking skills to evaluate fake news, and learn to be more suspicious of others online. Unfortunately, the sheer scale of Facebook users and fake accounts means that at least some individuals will fall victim to disinformation campaigns and scams from time to time.
Your body’s full of stuff you no longer need. Here's a list.
Evolution doesn't clean up after itself very well.
- An evolutionary biologist got people swapping ideas about our lingering vestigia.
- Basically, this is the stuff that served some evolutionary purpose at some point, but now is kind of, well, extra.
- Here are the six traits that inaugurated the fun.
The plica semilunaris
<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTA5NjgwMS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY3NDg5NTg1NX0.kdBYMvaEzvCiJjcLEPgnjII_KVtT9RMEwJFuXB68D8Q/img.png?width=980" id="59914" width="429" height="350" data-rm-shortcode-id="b11e4be64c5e1f58bf4417d8548bedc7" data-rm-shortcode-name="rebelmouse-image" />The human eye in alarming detail. Image source: Henry Gray / Wikimedia commons
<p>At the inner corner of our eyes, closest to the nasal ridge, is that little pink thing, which is probably what most of us call it, called the caruncula. Next to it is the plica semilunairs, and it's what's left of a third eyelid that used to — ready for this? — blink horizontally. It's supposed to have offered protection for our eyes, and some birds, reptiles, and fish have such a thing.</p>Palmaris longus
<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTA5NjgwNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzMzQ1NjUwMn0.dVor41tO_NeLkGY9Tx46SwqhSVaA8HZQmQAp532xLxA/img.jpg?width=980" id="879be" width="1920" height="2560" data-rm-shortcode-id="4089a32ea9fbb1a0281db14332583ccd" data-rm-shortcode-name="rebelmouse-image" />Palmaris longus muscle. Image source: Wikimedia commons
<p> We don't have much need these days, at least most of us, to navigate from tree branch to tree branch. Still, about 86 percent of us still have the wrist muscle that used to help us do it. To see if you have it, place the back of you hand on a flat surface and touch your thumb to your pinkie. If you have a muscle that becomes visible in your wrist, that's the palmaris longus. If you don't, consider yourself more evolved (just joking).</p>Darwin's tubercle
<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTA5NjgxMi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0ODUyNjA1MX0.8RuU-OSRf92wQpaPPJtvFreOVvicEwn39_jnbegiUOk/img.jpg?width=980" id="687a0" width="819" height="1072" data-rm-shortcode-id="ff5edf0a698e0681d11efde1d7872958" data-rm-shortcode-name="rebelmouse-image" />Darwin's tubercle. Image source: Wikimedia commons
<p> Yes, maybe the shell of you ear does feel like a dried apricot. Maybe not. But there's a ridge in that swirly structure that's a muscle which allowed us, at one point, to move our ears in the direction of interesting sounds. These days, we just turn our heads, but there it is.</p>Goosebumps
<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTA5NzMxNC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyNzEyNTc2Nn0.aVMa5fsKgiabW5vkr7BOvm2pmNKbLJF_50bwvd4aRo4/img.jpg?width=980" id="d8420" width="1440" height="960" data-rm-shortcode-id="8827e55511c8c3aed8c36d21b6541dbd" data-rm-shortcode-name="rebelmouse-image" />Goosebumps. Photo credit: Tyler Olson via Shutterstock
<p>It's not entirely clear what purpose made goosebumps worth retaining evolutionarily, but there are two circumstances in which they appear: fear and cold. For fear, they may have been a way of making body hair stand up so we'd appear larger to predators, much the way a cat's tail puffs up — numerous creatures exaggerate their size when threatened. In the cold, they may have trapped additional heat for warmth.</p>Tailbone
<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTA5NzMxNi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY3MzQwMjc3N30.nBGAfc_O9sgyK_lOUo_MHzP1vK-9kJpohLlj9ax1P8s/img.jpg?width=980" id="9a2f6" width="1440" height="1440" data-rm-shortcode-id="4fe28368d2ed6a91a4c928d4254cc02a" data-rm-shortcode-name="rebelmouse-image" />Coccyx.
Image source: Decade3d-anatomy online via Shutterstock
<p>Way back, we had tails that probably helped us balance upright, and was useful moving through trees. We still have the stump of one when we're embryos, from 4–6 weeks, and then the body mostly dissolves it during Weeks 6–8. What's left is the coccyx.</p>The palmar grasp reflex
<img class="rm-lazyloadable-image rm-shortcode" type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTA5NzMyMC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzNjY0MDY5NX0.OSwReKLmNZkbAS12-AvRaxgCM7zyukjQUaG4vmhxTtM/img.jpg?width=980" id="8804c" width="1440" height="960" data-rm-shortcode-id="67542ee1c5a85807b0a7e63399e44575" data-rm-shortcode-name="rebelmouse-image" />Palmar reflex activated! Photo credit: Raul Luna on Flickr
<p> You've probably seen how non-human primate babies grab onto their parents' hands to be carried around. We used to do this, too. So still, if you touch your finger to a baby's palm, or if you touch the sole of their foot, the palmar grasp reflex will cause the hand or foot to try and close around your finger.</p>Other people's suggestions
<p>Amir's followers dove right in, offering both cool and questionable additions to her list. </p>Fangs?
<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">Lower mouth plate behind your teeth. Some have protruding bone under the skin which is a throw back to large fangs. Almost like an upsidedown Sabre Tooth.</p>— neil crud (@neilcrud66) <a href="https://twitter.com/neilcrud66/status/1085606005000601600?ref_src=twsrc%5Etfw">January 16, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>Hiccups
<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">Sure: <a href="https://t.co/DjMZB1XidG">https://t.co/DjMZB1XidG</a></p>— Stephen Roughley (@SteBobRoughley) <a href="https://twitter.com/SteBobRoughley/status/1085529239556968448?ref_src=twsrc%5Etfw">January 16, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>Hypnic jerk as you fall asleep
<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">What about when you “jump” just as you’re drifting off to sleep, I heard that was a reflex to prevent falling from heights.</p>— Bann face (@thebanns) <a href="https://twitter.com/thebanns/status/1085554171879788545?ref_src=twsrc%5Etfw">January 16, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> <p> This thing, often called the "alpha jerk" as you drop into alpha sleep, is properly called the hypnic jerk,. It may actually be a carryover from our arboreal days. The <a href="https://www.livescience.com/39225-why-people-twitch-falling-asleep.html" target="_blank" data-vivaldi-spatnav-clickable="1">hypothesis</a> is that you suddenly jerk awake to avoid falling out of your tree.</p>Nails screeching on a blackboard response?
<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">Everyone hate the sound of fingernails on a blackboard. It's _speculated_ that this is a vestigial wiring in our head, because the sound is similar to the shrill warning call of a chimp. <a href="https://t.co/ReyZBy6XNN">https://t.co/ReyZBy6XNN</a></p>— Pet Rock (@eclogiter) <a href="https://twitter.com/eclogiter/status/1085587006258888706?ref_src=twsrc%5Etfw">January 16, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>Ear hair
<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">Ok what is Hair in the ears for? I think cuz as we get older it filters out the BS.</p>— Sarah21 (@mimix3) <a href="https://twitter.com/mimix3/status/1085684393593561088?ref_src=twsrc%5Etfw">January 16, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>Nervous laughter
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">You may be onto something. Tooth-bearing with the jaw clenched is generally recognized as a signal of submission or non-threatening in primates. Involuntary smiling or laughing in tense situations might have signaled that you weren’t a threat.</p>— Jager Tusk (@JagerTusk) <a href="https://twitter.com/JagerTusk/status/1085316201104912384?ref_src=twsrc%5Etfw">January 15, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>Um, yipes.
<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">Sometimes it feels like my big toe should be on the side of my foot, was that ever a thing?</p>— B033? K@($ (@whimbrel17) <a href="https://twitter.com/whimbrel17/status/1085559016011563009?ref_src=twsrc%5Etfw">January 16, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>The COVID-19 pandemic has introduced a number of new behaviours into daily routines, like physical distancing, mask-wearing and hand sanitizing. Meanwhile, many old behaviours such as attending events, eating out and seeing friends have been put on hold.
VR experiments manipulate how people feel about coffee
A new study looks at how images of coffee's origins affect the perception of its premiumness and quality.
Expert drinking coffee while wearing a VR headset.
- Images can affect how people perceive the quality of a product.
- In a new study, researchers show using virtual reality that images of farms positively influence the subjects' experience of coffee.
- The results provide insights on the psychology and power of marketing.
Is empathy always good?
Research has shown how important empathy is to relationships, but there are limits to its power.
