Tom Yorton is co-author of the book Yes, And: How Improvisation Reverses "No, But" Thinking and Improves Creativity and Collaboration--Lessons from The Second City. Since 2002 Yorton has served as CEO of Second City Works, the b2b arm of The Second City -- one of the world’s premier comedy theater and school of improvisation. Before joining Second City, Tom worked in advertising and marketing at agencies like Ogilvy, Grey, and Hal Riney before jumping to the client side, with stints as a marketing vice president at Sears and 3Com, where he actually hired Second City Works on a couple of occasions. Second City Works now does more than four hundred engagements a year, half with Fortune 1000 companies. Tom and his team focus on refining The Second City's unique capabilities—creating funny short-form content and using improv to develop vital skills in businesspeople—to help companies communicate, collaborate, and innovate better in a web-first, social-everything world.
Tom Yorton explains why listening is paramount to good business. The value of working toward excellent listening skills is one of the key lessons he's learned from working at Second City.