Todd Yellin started working at Netflix over ten years ago and his current role as VP of Product Innovation revolves around changing the way people find great streaming content to watch over the Internet on their TVs, computers, and mobile devices. He is responsible for leveraging vast amounts of data, sophisticated algorithms, and best-in-class user interfaces across numerous viewing devices to create an easy, compelling way for Netflix members to find something great to watch. He also oversees member acquisition and how to best leverage social and messaging.
Before Netflix, as a documentarian, Todd became the only person ever to film Tibetan children escaping over the Himalayas; the footage was shown worldwide by Reuters. His written account was published in The Progressive and syndicated by the NYT. He also wrote/directed a short documentary for British TV on political oppression in Myanmar, which was broadcast throughout Europe.
Netflix is a major player in the so-called "big data" game, as the success of programs like House of Cards demonstrates, but they don't envy larger companies like Google or Facebook for one simple reason.