Steve Caplan

Steve Caplan teaches advertising, PR, and politics at the USC Annenberg School for Journalism and Communications. He is the founder of the strategic communications firm Message, and has worked in politics, media, and entertainment for over two decades. His writing has appeared in Salon, The Conversation, and other publications, and his insights on politics, media, and technology are regularly featured in outlets including The Guardian, USA Today,and the Los Angeles Times.

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Smart Skills

How to revive strategic thinking in an age of digital outrage

Effective leadership requires long-term strategy — not tactical reactions.