Michael Muthukrishna

Michael Muthukrishna is Associate Professor of Economic Psychology in the Department of Psychological and Behavioural Science at the London School of Economics and Political Science (LSE). He is the author of A Theory of Everyone.

A man with his arms crossed in front of a brick wall.

An innovative drawing of a bird soaring through the sky, supercharging inspiration with its dynamic flight.

Business

Supercharge innovation with this refined “magpie strategy”

Borrow the same technique that produced McDonald’s, the Hawaiian pizza, the Beatles’ greatest hits, and Shakespeare’s rhetorical flair.