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Markus Giesler

Associate Professor, Schulich School of Business

Markus Giesler is an Associate Professor of Marketing at York University’s Schulich School of Business where he investigates the relationship between consumption, markets, and culture. 

“Love, Actually” exemplifies a remarkable transformation from a society that understood female empowerment as a systemic concern to one that interprets all feminist concerns about empowerment through the ideological lens of market-based morality.