Maddy Dychtwald
Co-founder, Age Wave
Maddy Dychtwald is an author, public speaker, marketing executive and co-founder of Age Wave, a demographic and forecasting company. She is an expert on aging populations and how they affect business, lifestyle and culture. She is the author of three books, including "Influence: How Women's Soaring Economic Power Will Transform Our World for the Better."
The post-WW2 generation has often been portrayed as narcissistic and self-centered—but that’s a bit of a bum rap.
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2 min
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with
Most families today need more than one incomes to be part of the middle class. That is a huge transformation that puts a strain on all kinds of families.
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5 min
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Most women say they feel misunderstood by marketers, even though they represent 83% of all consumer purchases today—including big-ticket items such as cars and houses.
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4 min
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with
Over the past 30 years, inflation-adjusted income levels have remained flat for men. Women, on the other hand, have seen their incomes grow exponentially.
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3 min
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with
A conversation with the co-founder of the Age Wave demographics think tank.
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15 min
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with