Frederik G. Pferdt
Dr. Frederik G. Pferdt was Google’s first Chief Innovation Evangelist. He founded Google’s Innovation Lab, taught classes on innovation and creativity at Stanford University for more than a decade, and has worked with the United Nations, NASA, and the NBA, among others. He is the author of What’s Next Is Now: How To Live Future Ready.
![A man with short, graying hair and a beard sits indoors wearing a loose, dark shirt. The background is softly lit and blurred.](https://bigthink.com/wp-content/uploads/2024/06/Frederik_Pfert-credit-Aaron-Wojack.jpg?w=512&h=512&crop=1)
Google’s first Chief Innovation Evangelist — Frederik Pferdt — lays out a map for navigating unprecedented change and innovation.