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Dev Patnaik

Founder and CEO, Jump Associates

Dev Patnaik is founder and chief executive of Jump Associates, a growth strategy firm. He is also the co-author of "Wired to Care: How Companies Prosper When They Create Widespread Empathy" (written with Peter Mortensen).  Patnaik is a designer and strategic planner with experience in engineering, art design and business theory. He has worked with Fortune 500 firms and fledgling startups in the U.S., Asia, Europe and Australia. An assistant faculty member at Stanford University, Patnaik teaches design research methods to undergraduate and graduate students. He also speaks frequently at leading industry forums on product development, marketing and innovation.

Strategic planner Dev Patnaik explains why younger generations view goods as disposable, why older generations view them as durable, and how businesses need to re-orient themselves accordingly–or lose teenage consumers […]
4 min