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Andrey Mir

Andrey Mir is a media ecologist once characterized as “McLuhan on steroids.” Adhering to the condemned and forbidden theory of media determinism, Mir developed a number of groundbreaking concepts for understanding media, such as postjournalism, digital orality, the viral editor/viral inquisitor, and the Digital Rush. He is the author of several books, including The Viral Inquisitor (2024), Digital Future in the Rearview Mirror (2024), Postjournalism and the death of newspapers (2020),and Human as media (2014). Mir lives in Toronto; he runs the blog Media Determinism. X/Twitter: @Andrey4Mir.

A person holding a glowing lantern in the dark, partially illuminating their face.