Alexander Todorov
Psychologist and Neuroscience
Alexander Todorov is professor of psychology at Princeton University, where he is also affiliated with the Princeton Neuroscience Institute and the Woodrow Wilson School of Public and International Affairs. His research on first impressions has been covered by media around the world, including the New York Times, the Guardian, the New Yorker, the Daily Telegraph, Scientific American, PBS, and NPR. He lives in Princeton, New Jersey.
Ever seen someone and immediately thought that they look “shady”? Well, it could be based on cultural bias that depends on the density of the place you live.
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9 min
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Not long ago, most people would probably judge how trustworthy you were based entirely on your physical appearance. Today, we know that kind of thinking is a dangerous pseudoscience.
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6 min
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