Director of Digital, The Ate Group, Singapore
Adam Flinter has been operating in the digital game Europe and Asia for more than a decade.
An ex-journalist with mixed Western and Eastern heritage, he now runs a digital agency in Singapore and spends his time chastising anyone who calls him a ‘digital guru’ and explaining to bemused clients that he doesn’t actually know how to code.
Before that he helped launch the world’s first interactive TV news channel, ran a BBC creative digital team and built the biggest online media brand in the Middle East.
If the internet has given us one positive thing, it’s the opportunity to experience the best of other cultures and bring our understanding of life closer together. With that in […]
If you think of all of the greatest viral campaigns in the world, you’d struggle to think of many from Asia. But that doesn’t mean people aren’t trying, and you […]
Fashion never sleeps apparently, and nowhere is that more apparent than in Asia where lifestyle related online start-ups are springing up faster than you can say “buy me that Birkin.” […]
One of the interesting developments in the Asian start-up scene over the last year has been the invasion of Western venture capital firms. Someone has obviously predicted that Asian tech […]
Singapore is the smartphone king of the world. With a staggering 62 per cent penetration rate for smartphones of all kinds (well in reality mostly Apple ones), it stands to […]
It’s pretty rare that you get to be present at the start of something potentially huge. It’s rarer still when everything about it – from concept, to idea, to funding, […]
Just around the corner from my desk something strange is happening. Miles and miles of hair is being teased into place, bucket loads of make-up are being applied and delicate […]
I’ll be honest. I’d hoped to hold out a bit longer before falling back on this staple of any Asian culture column, but it was unavoidable in this case. The […]
Return on Investment. The three words that anyone working in the digital marketing industry dreads hearing. It usually comes right after the pitch, after a slight furrowing of the brow […]
There’s a universal truth in the online world. Scan the discussion pages of any article featuring the words Apple or Android and the comments page will be a battleground for […]
A couple of weeks ago there was a bit of an online hoo-ha in my adopted homeland. Singapore’s social media was ablaze (well not quite ablaze but there was definitely […]