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Aaron Hurst

CEO, Imperative and Founder, The Taproot Foundation
Aaron Hurst is a globally recognized entrepreneur who works to create communities that are empowered to realize their potential. He is the CEO of Imperative, a B Corp advocating for Purpose-Oriented Workers and supporting the organizations that embrace them. Hurst is the author of The Purpose Economy (2014) and a regular advisor and thought partner for many global brands.

Imperative CEO Aaron Hurst ( describes how we are evolving from an information economy to an economy of purpose. Hurst is the author of The Purpose Economy: How Your Desire […]
5 min