Ad Blockers Are Forcing Internet Marketers to Finally Make a Change

Ad blockers have given consumers a bargaining chip; let's not waste it.


Online ads have assaulted users for the last time. But what kind of Internet is it creating?

The web has created a “free” mentality, which has driven site owners to rely on banner ads for revenue for much of the Internet's history. Online advertising has since evolved into an enterprise based on creeping on users. Cookies keep tabs (read: stalk) users as they browse across the web, allowing companies to make grabs for personal information when it's given. However, tools allowing users to disable JavaScript and block ads are creating a new conversation about how advertisers should engage with users.

The Internet has always presented many opportunities for advertising, which can be very much trial and error, says blogger Jason Kottke.

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Natalie has been writing professionally for about 6 years. After graduating from Ithaca College with a degree in Feature Writing, she snagged a job at PCMag.com where she had the opportunity to review all the latest consumer gadgets. Since then she has become a writer for hire, freelancing for various websites. In her spare time, you may find her riding her motorcycle, reading YA novels, hiking, or playing video games. Follow her on Twitter: @nat_schumaker

Photo Credit: Pascale PirateChickan/Flickr

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