The media is messing with us. At least, our memories.

The distracting nature of modern media is having a terrible effect on what we learn.

The media is messing with us. At least, our memories.

Photographers crowd a press conference for the Chinese People's Political Consultative Conference (CPPCC) in Beijing's Great Hall of the People on March 2, 2019.

Photo by Greg Baker / AFP
  • Modern media isn't necessarily harming our memory systems though it is impacting what we remember.
  • We used to retain reams of valuable information; now we're more likely to memorize URLs and passwords.
  • The process of deep learning is being sacrificed to our addiction to novelty.

You'll likely have to be Gen X (or older) to understand this question: do you remember your childhood phone number? Educational neuroscientist Jared Cooney Horvath asks this very question in his recent article on memory. As my eyes ran over that opening sentence, ten digits immediately sprang to mind even though I left home in 1993.

Certain memories are so engrained we'll likely never forget them. Yet some information seems to stand the test of time. Seniors suffering from dementia can sometimes instantaneously recall songs from their childhood. Repeated listening somehow circumvents amyloid plaque buildup in their aging brains.

We learn through novel experiences, such as the hot stove we had no business touching. Trauma imprints quickly. For the most part, memories form thanks to the strengthening of preexisting synapses, as pointed out by Canadian psychologist Donald Hebb in 1949. The neurotransmitter glutamate becomes an epoxy across synapses. The more we strengthen that connection through repeated exposure, the stronger the memory.

The process of long-term potentiation (LTP) was introduced by Norwegian physiologist Terje Lømo in 1966. Receptor activation excites synapses. Glutamate screams across channels to ensure you remember. Fascinatingly, LTP is not a one-off. It's a process. Copies of your memories are reproduced over and over and over. That's why Grandma recalls yelling when the Beatles came on the radio even as she forgets your name. Music binds to the deepest part of self.

How Memory Works

Those are the neurological mechanics, in which repetition is the key to forming lasting memories. Before the advent of the internet, remembering played a much more prevalent role in our lives.

For millennia, humans held the stories of their tribe in their minds. Oral storytellers memorized hundreds of thousands of lines of verse, such as the Mahābhārata. As writing became more widespread and more people learned how to read, we had to remember less. Imams recite the Quran; most Muslims turn the pages. They don't need to memorize what's in their pocket.

Remembering takes time. As Horvath points out, we memorize better in short bursts. Sleeping between bouts of studying helps commit information to memory. In a data-drenched society that barely sleeps, how much we actually remember is a contentious issue.

Part of the problem is the exploitation of attentional capacities. Coining the term "deep work," computer science professor Cal Newport writes that switching from task to task trains your mind to "never tolerate an absence of novelty." A day of Web surfing is never as rewarding as accomplishing a pre-made list of tasks. You'll always feel drained and scattered mindlessly clicking around. How much information you retain while surfing is negligible.

As with ancient Indians memorizing shloka through recitation and repetition, the writer Nicholas Carr points to the discovery of the generation effect by cognitive psychologists in the 1970s. "People remember words much better when they actively recall them—when they generate them—than when they read them from a page." Retaining information is akin to physical exertion. Your muscles only get stronger when you use them.

How often do we stop and think deeply about a question before turning to Google? Convenience has a price. Horvath doesn't strike an apocalyptic tone, though he does point out we're more likely to memorize usernames and URLs than epic literature. Or any literature at all.

Photo by CDC on Unsplash

Engagement is currency in the attention economy. How many times have you repeated a headline without having actually read the article? Unless you grapple with the ideas presented after clicking, you're unlikely to retain the story. You missed an opportunity for contemplating nuance. At times, the gist is enough, but the gist can't be enough for everything.

Horvath concludes that our memory systems are still intact. The content of what we remember is troubling. Empty calories are not benign. Sugar has a real impact on our bodies. The same holds true with information. Horvath finishes with two questions:

"Do we like how we are currently using our memory? Do we like how this may be altering our learning, our discourse, our evolution?"

This inability to wrestle with complex topics is fueling a rise in conspiracy thinking. As Nature recently pointed out, coordinated efforts by anti-vaccination activists exploit fears during this pandemic, exploiting a pre-existing mistrust of media and government. While there are real issues to consider, the rate of conflation around topics such as science and public health is troubling. As the NY Times notes, this could have dire consequences if a vaccine for the novel coronavirus emerges.

Where we place our attention define what we learn. If, as Horvath suggests, the only information we retain are passwords, we must question how effective even having a memory is. In some ways, that's a more frightening prospect than losing it altogether.

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Stay in touch with Derek on Twitter and Facebook. His next book is "Hero's Dose: The Case For Psychedelics in Ritual and Therapy."

This is what aliens would 'hear' if they flew by Earth

A Mercury-bound spacecraft's noisy flyby of our home planet.

Image source: sdecoret on Shutterstock/ESA/Big Think
Surprising Science
  • There is no sound in space, but if there was, this is what it might sound like passing by Earth.
  • A spacecraft bound for Mercury recorded data while swinging around our planet, and that data was converted into sound.
  • Yes, in space no one can hear you scream, but this is still some chill stuff.

First off, let's be clear what we mean by "hear" here. (Here, here!)

Sound, as we know it, requires air. What our ears capture is actually oscillating waves of fluctuating air pressure. Cilia, fibers in our ears, respond to these fluctuations by firing off corresponding clusters of tones at different pitches to our brains. This is what we perceive as sound.

All of which is to say, sound requires air, and space is notoriously void of that. So, in terms of human-perceivable sound, it's silent out there. Nonetheless, there can be cyclical events in space — such as oscillating values in streams of captured data — that can be mapped to pitches, and thus made audible.

BepiColombo

Image source: European Space Agency

The European Space Agency's BepiColombo spacecraft took off from Kourou, French Guyana on October 20, 2019, on its way to Mercury. To reduce its speed for the proper trajectory to Mercury, BepiColombo executed a "gravity-assist flyby," slinging itself around the Earth before leaving home. Over the course of its 34-minute flyby, its two data recorders captured five data sets that Italy's National Institute for Astrophysics (INAF) enhanced and converted into sound waves.

Into and out of Earth's shadow

In April, BepiColombo began its closest approach to Earth, ranging from 256,393 kilometers (159,315 miles) to 129,488 kilometers (80,460 miles) away. The audio above starts as BepiColombo begins to sneak into the Earth's shadow facing away from the sun.

The data was captured by BepiColombo's Italian Spring Accelerometer (ISA) instrument. Says Carmelo Magnafico of the ISA team, "When the spacecraft enters the shadow and the force of the Sun disappears, we can hear a slight vibration. The solar panels, previously flexed by the Sun, then find a new balance. Upon exiting the shadow, we can hear the effect again."

In addition to making for some cool sounds, the phenomenon allowed the ISA team to confirm just how sensitive their instrument is. "This is an extraordinary situation," says Carmelo. "Since we started the cruise, we have only been in direct sunshine, so we did not have the possibility to check effectively whether our instrument is measuring the variations of the force of the sunlight."

When the craft arrives at Mercury, the ISA will be tasked with studying the planets gravity.

Magentosphere melody

The second clip is derived from data captured by BepiColombo's MPO-MAG magnetometer, AKA MERMAG, as the craft traveled through Earth's magnetosphere, the area surrounding the planet that's determined by the its magnetic field.

BepiColombo eventually entered the hellish mangentosheath, the region battered by cosmic plasma from the sun before the craft passed into the relatively peaceful magentopause that marks the transition between the magnetosphere and Earth's own magnetic field.

MERMAG will map Mercury's magnetosphere, as well as the magnetic state of the planet's interior. As a secondary objective, it will assess the interaction of the solar wind, Mercury's magnetic field, and the planet, analyzing the dynamics of the magnetosphere and its interaction with Mercury.

Recording session over, BepiColombo is now slipping through space silently with its arrival at Mercury planned for 2025.

Photo by Martin Adams on Unsplash
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Lunar surface

Credit: Helen_f via AdobeStock
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