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Study: Dunbar’s number is wrong. You can have more than 150 friends
Dunbar's number is a popular estimate for the maximum size of social groups. But new research suggests that it's a fictitious number based on flimsy data and bad theory.
- A team of researchers recalculated Dunbar's number using his original methods and better data.
- Their estimates were as high as 520 and were stretched over a wide enough range as to be nearly useless.
- The authors suggest that the method used to calculate the number of friends a person can have is also theoretically unsound.
Since 1992, people have been talking about "Dunbar's number," the supposed upper limit of the number of people with whom a person can maintain stable social relationships. Named for British anthropologist Robin Dunbar, its value, rounded from 148 to 150, has permeated both professional and popular culture.
The Swedish taxation authority keeps offices under 150 people as a result of it, and the standard facilities of the W. L. Gore and Associates company are based around the concept. Dunbar's number was cited in Malcolm Gladwell's bestselling book Tipping Point, and it also has a fair amount of academic influence, the original paper having been cited 2,500 times.
It's also probably wrong.
Despite its fame, Dunbar's number has always been controversial. A new study out of Sweden and published in the journal Biology Letters suggests it might be both theoretically and empirically unsound.
Getting to 150
Less well known than the value of Dunbar's number is how he came up with it. The value of 150 is determined by looking at the ratio between the size of the neocortex in primates and the average size of groups they form. These ratios were then applied to data on the human brain, and the average value of roughly 150 relationships was determined.
The point of this study isn't to replace Dunbar's number but to dismiss the notion that such a number can be determined in the first place.
However, this number has always been the subject of debate. An alternative value based on empirical studies of American social groups is a much higher 291, nearly double that of Dunbar, and suggests that the median social network has 231 people in it. That value wasn't calculated by crunching other numbers; it kept coming up again and again when the authors of that study looked at the professional and social networks cultivated by different groups of people.
Yet, even in the face of critics and new studies, Dunbar's number always managed to hang on in popular and academic discourse. That is where this latest study comes in.
A new study with old methods but better data
In the new study, the researchers did similar calculations as Dunbar but with updated information on the size of monkey brains and social networks. While their average human group size was below Dunbar's estimate, the upper boundary of the 95 percent confidence interval ranged between 2 and 520 people depending on what methods were used. Nearly every method gave a range of possibilities with a maximum value higher than 150.
When the authors applied Dunbar's exact same methods from 1992 to their new data, they got an average group size of 69 people — but a 95% confidence interval between roughly 5 and 292. This is far too wide a range to be of any use.
Additionally, the authors discuss the flimsy nature of the theory behind Dunbar's number. Human brains often work differently than those of our nearest evolutionary cousins, as evidenced by our ability to create things like, "Stockholm, symphonies, and science." The idea that we would process social information exactly like other apes do is a bold and largely unsubstantiated claim.
They quote a study by Jan De Ruiter and their rejection of the idea that the ratio between monkey neocortex size and group composition can be carried over to humans:
"Dunbar's assumption that the evolution of human brain physiology corresponds with a limit in our capacity to maintain relationships ignores the cultural mechanisms, practices, and social structures that humans develop to counter potential deficiencies"
So, is there a new Dunbar number?
The point of this study isn't to replace Dunbar's number but to dismiss the notion that such a number can be determined in the first place. The authors go so far as to end their paper with:
"It is our hope, though perhaps futile, that this study will put an end to the use of 'Dunbar's number' within science and in popular media. 'Dunbar's number' is a concept with limited theoretical foundation lacking empirical support."
While this study may not be the death of Dunbar's number — after all, less empirically sound ideas have endured much longer — it may be the foundation for new attempts to determine how large our meaningful and stable social groups can be.
- Why compassion fades - Big Think ›
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How Pfizer and BioNTech made history with their vaccine
How were mRNA vaccines developed? Pfizer's Dr Bill Gruber explains the science behind this record-breaking achievement and how it was developed without compromising safety.
- Wondering how Pfizer and partner BioNTech developed a COVID-19 vaccine in record time without compromising safety? Dr Bill Gruber, SVP of Pfizer Vaccine Clinical Research and Development, explains the process from start to finish.
- "I told my team, at first we were inspired by hope and now we're inspired by reality," Dr Gruber said. "If you bring critical science together, talented team members together, government, academia, industry, public health officials—you can achieve what was previously the unachievable."
- The Pfizer-BioNTech COVID-19 Vaccine has not been approved or licensed by the Food and Drug Administration (FDA), but has been authorized for emergency use by FDA under an Emergency Use Authorization (EUA) to prevent COVID-19 for use in individuals 12 years of age and older. The emergency use of this product is only authorized for the duration of the emergency declaration unless ended sooner. See Fact Sheet: cvdvaccine-us.com/recipients.
Some shark species have evolved to walk
The relatively quick evolution of nine unusual shark species has scientists intrigued.
- Living off Australia and New Guinea are at least nine species of walking sharks.
- Using fins as legs, they prowl coral reefs at low tide.
- The sharks are small, don't be frightened.
Natural selection takes time. According to the fossil record, sharks, for example, have been essentially the same for hundreds of millions of years. But something's up lately, and by "lately" we mean the last nine million years. Sharks off of Australia have learned to walk. Not Great Whites, fortunately. Small sharks that feed on coral reefs. Cute sharks, actually.
Scientists have known for some time that five such shark species exist, but new research nearly doubles that number to nine. The new information comes from a 12-year study from an an international team of scientists from University of Queensland (UQ), Conservation International, CSIRO, the Florida Museum of Natural History, and the Indonesian Institute of Sciences and Indonesian Ministry of Marine Affairs and Fisheries published in Marine and Freshwater Research.
Don't mess with success

Over the last 400 million years, only about 1,200 shark species have emerged. "We see animals from 180 million years ago with exactly the same teeth," Gavin Naylor of the Florida Program for Shark Research at the University of Florida tells National Geographic. While it's true they're not the most prolific reproducers, and have a long life span, that's still plenty of time for useful mutations to arise. On the other hand, if it ain't broke, don't fix it — Earth and the oceans may change, but as predators, sharks do just fine as they are. Even if, as Naylor says of sixgill sharks, they "seem stuck back in time."
Walking to dinner
The walking sharks, or "epaulette sharks," live in coastal waters off northern Australia and the island of New Guinea. They prowl coral reefs when the tide goes out, walking through shallow water on their pectoral fins in the front and pelvic fins in the back, on the hunt for crabs, shrimp, small fish. They're adept at wriggling their way into tight nooks to find food, too. "At less than a meter long on average," says Christine Dudgeon of UQ, "walking sharks present no threat to people, but their ability to withstand low oxygen environments and walk on their fins gives them a remarkable edge over their prey of small crustaceans and mollusks." Says Dudgeon, "During low tides, they became the top predator on the reef."
The abilities of the small sharks — they're less than three feet in length — definitely put them in a class of their own, says Dudgeon: "These unique features are not shared with their closest relatives the bamboo sharks or more distant relatives in the carpet shark order including wobbegongs and whale sharks."
Though the five epaulette species don't look much alike, varying in markings and color, their DNA identified them as family. Says Dudgeon, "We estimated the connection between the species based on comparisons between their mitochondrial DNA which is passed down through the maternal lineage. This DNA codes for the mitochondria which are the parts of cells that transform oxygen and nutrients from food into energy for cells."
What's the hurry?
The researchers theorize that a few factors may have accelerated the epaulets' evolution. First off, they keep to themselves in their own separate region, with extensive inbreeding perhaps speeding up the rate of mutation. "Data suggests the new species evolved after the sharks moved away from their original population, became genetically isolated in new areas and developed into new species," explains Dudgeon. "They may have moved by swimming or walking on their fins, but it's also possible they 'hitched' a ride on reefs moving westward across the top of New Guinea, about two million years ago."
Another possible factor are the ever-changing reefs themselves. They're continually in flux as oceans change and as corals live and die, with rising and falling sea levels, as well as changing currents and temperatures. The epaulettes' success depends on adapting quickly to a very dynamic environment, about which Naylor says, "It's the shark equivalent of the Galápagos, where you can see shark evolution in action."
Beachgoers needn't fear for their tootsies just yet, but just wait another few million years, and who knows?
Sleep deprivation affects fertility, memory, and even your immune response after a vaccine
Are you getting a full 8 hours?
What might be less well known is how much you benefit from getting enough sleep. Not only will you wake up feeling refreshed and ready to take on the day, your mental and physical wellbeing will get a boost. Sleep can help your immune system to be at its best, while not getting enough might even render your vaccinations less effective.
Writing in the BBC Science Focus magazine, Dr Matthew Walker, a professor of neuroscience and psychology at the University of California, Berkeley, says: "There is no major health system within your body or operation within your brain, that isn't wonderfully enhanced by sleep when you get it, or demonstrably impaired when you don't get enough."
During the pandemic, many people have reported finding getting a good night's sleep harder. A UK study in April 2020 found that 36% of respondents aged 35-44 found their sleep had been disturbed by the lockdown.
Other consequences of sleep deprivation that Walker highlights include:
- A 24% increase in heart attacks the day following daylight savings adjustments each spring.
- A drop in male hormonal virility equivalent to ageing by a decade, even after just a few nights of inadequate sleep.
- A reduction of around 50% in antibody response when receiving a vaccination after a few days of poor sleep – which has implications for annual flu vaccines and COVID-19.
The role of poor sleep in Alzheimer's Disease
A detailed study from Berkeley, involving Walker, identified a link between poor sleep and one of the most common forms of dementia – Alzheimer's Disease. Worldwide, more than 50 million people are living with dementia, according to the organization Alzheimer's Disease International (ADI). Every 20 years, that number is likely to double, and by 2050 an estimated 152 million people across the globe will be living with this debilitating ailment."
The total estimated worldwide cost of dementia was $818 billion in 2015, which represents 1.09% of global GDP," according to the ADI, which puts the present day global cost of dementia at more than $818 billion per year.
Although their report makes it clear that many questions remain unanswered, the authors of the Berkeley research report highlight a link between insomnia and other sleep disturbances and an increased risk of developing Alzheimer's Disease: "Sleep disruption appears to be a core component of Alzheimer's Disease and its pathophysiology."
Can sleep deprivation harm your immunity?
A separate study from the psychology department at Carnegie Mellon University, found that: "Poorer sleep efficiency and shorter sleep duration in the weeks preceding exposure to a rhinovirus were associated with lower resistance to illness."
In other words, if you're not getting enough sleep, you stand a greater chance of catching a cold.
The researchers tracked the sleep patterns of 153 healthy men and women aged 21-55 years. After 14 days, the participants were quarantined and given nasal drops containing a virus for the common cold. Those who averaged less than seven hours sleep per night were 2.94 times more likely to develop a cold than participants with a sleep average of eight or more hours per night.
How to sleep better
The oft-repeated advice is to get eight hours' of shuteye a night, and it's borne out by Walker, who says most adults need between seven and nine hours of sleep each night. But for some people that is easier said than done – parents of very young children in particular may wonder if they will ever sleep for anything approaching eight hours a night again.
There are some things most people can try to make it more likely they will fall asleep easily. And stay that way.Stick to a routine, says the UK's National Health Service (NHS) on its sleep advice webpage. Gentle exercises to relax the body before going to bed are one option. Another is to take a warm bath.
Sleep aids such as relaxation audio – music or spoken word – can also help. Mindfulness and meditation exercises, such as focusing your attention on your breathing can also help to settle a busy, distracted mind, the NHS suggests.
Reprinted with permission of the World Economic Forum. Read the original article.
McDonald's is replacing human drive-thru attendants with AI
The pilot project is in 10 stores and is 85% accurate.
This article was originally published on our sister site, Freethink.
As if drive-through ordering wasn't frustrating enough already, now we might have a Siri-like AI to contend with. McDonald's just rolled out a voice recognition system at 10 drive-throughs in Chicago, expanding from the solitary test store they launched a few years ago.
But when will it come to your neighborhood Golden Arches?
"There is a big leap between going from 10 restaurants in Chicago to 14,000 restaurants across the U.S. with an infinite number of promo permutations, menu permutations, dialect permutations, weather — I mean, on and on and on and on," admitted McDonald's CEO Chris Kempczinski, reports Nation's Restaurant News.
Are we ready for AI? For those of us still dragging our heels on technology, unwilling to enable Siri on our phones, this might sound like a premature leap forward. But it isn't. We've been engaging with artificial intelligence in numerous ways — from chatbots to farm equipment — sometimes without our knowledge.
One of the biggest challenges actually has been training the employees to take a step back and not help the AI when it struggles.
AI helps online shoppers get a personalized experience. AI is creating art and diagnosing medical conditions. AI is even keeping company with isolated people during the pandemic.
Whether the bots will leave human workers jobless, only time will tell. Many McDonald's restaurants already had self-serve kiosks, where customers can place their order on an iPad-like screen, and many orders are now placed online or with apps.
Robots and artificial intelligence are taking on other roles in restaurants, too.
Flippy the robot flips burgers at a California restaurant, grilling up to 150 burgers in an hour. And Spyce, a Boston restaurant, employs seven automated woks to cook food — and zero human chefs.
Some say this trend toward automation will improve food safety, since robots are easy to clean and never sick. Others hope robots will serve as the reliable backup staff in an industry with a high employee turnover rate, recently hit with post-pandemic labor shortages.
Is it working for McDonald's? Yes and no. The technology is still in its infancy and only about 85% accurate. One in 5 orders needs a little help from an actual human — though Kempczinski says that one of the biggest challenges actually has been training the employees to take a step back and not help the AI when it struggles. But the CEO estimates that it might only take five years for a national rollout to happen, reports Futurism.
How it came about: McDonald's purchased voice technology from the startup Apprente in 2019. From there, they built their voice assistant.
"There's still a lot of work, but (...) we feel good about the technical feasibility of it and the business case," Kempczinski said in a conference transcript from FactSet.
McDonald's isn't the first to move in this direction: White Castle and Sonic restaurants added some voice automation last year, along with Ohio's Lee's Famous Recipe Chicken Restaurant, according to voicebot.ai.
Even though they are eager to test out automation in the drive-through line at Mickey D's, Kempczinski says they aren't ready to replace line cooks who operate the fryers or grills.
"Most of those are not ready for prime time, nor will they be ready for prime time over the next five years or so," he said. "The level of investment that would be required, the cost of that equipment, we're nowhere near to what the break-even would need to be from a labor-cost standpoint, to make that a good business decision for franchisees."
One question remains — do we call the new AI "Ronald," or will it be immortalized with a new name?
Nazis created an anti-Semitic Bible and Aryan Jesus
A Nazi institute produced a Bible without the Old Testament that portrayed Jesus as an Aryan hero fighting Jewish people.