Study: Music In Bars Encourages Women To Drink Faster
A small-scale experiment involving female university students revealed that the presence of music, regardless of its speed, appeared to reduce alcohol's mellowing effects, leading to faster consumption.
What's the Latest Development?
University of Portsmouth psychologists Lorenzo Stafford and Hannah Dodd gave young female university students glasses of a popular vodka-based drink and asked them to consume it while watching a documentary. The film was accompanied by either silence or a slow- or fast-tempo version of a dance music track. The participants were then timed to see how quickly they finished their drink. Those who listened to music -- regardless of its speed -- finished faster than those who didn't.
What's the Big Idea?
The study, published in this month's Experimental and Clinical Psychopharmacology, is yet more proof that the ambiance or atmosphere of a particular location affects alcohol consumption. Stafford and Dodd write that the music seemed to "curb some of the sedative effects of alcohol" and, because the alcohol didn't appear to give its normal mellowing results, drinkers "may have [been] led to a false appreciation of alcohol strength being lower than it actually was," and thus drank faster. Although the study was small and limited to women, the team believe the results would be the same for men.
Photo Credit: Shutterstock.com
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
Even some teachers suffer from anxiety about math.
I teach people how to teach math, and I've been working in this field for 30 years. Across those decades, I've met many people who suffer from varying degrees of math trauma – a form of debilitating mental shutdown when it comes to doing mathematics.
She met mere mortals with and without the Vatican's approval.
- For centuries, the Virgin Mary has appeared to the faithful, requesting devotion and promising comfort.
- These maps show the geography of Marian apparitions – the handful approved by the Vatican, and many others.
- Historically, Europe is where most apparitions have been reported, but the U.S. is pretty fertile ground too.
The legacy of Felix Dzerzhinsky, who led Soviet secret police in the "Red Terror," still confounds Russia.
- Felix Dzerzhinsky led the Cheka, Soviet Union's first secret police.
- The Cheka was infamous for executing thousands during the Red Terror of 1918.
- The Cheka later became the KGB, the spy organization where Russia's President Putin served for years.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.