Scoot Over, MTV: YouTube Is Launching A Music Awards Show

Scheduled to air live November 3 -- on YouTube -- the 90-minute show will feature performances from those who gained fame on the video platform as well as those, such as Eminem, who became famous via more old-fashioned routes.

What's the Latest Development?

YouTube, home of billions of hours' worth of video of all kinds, has announced that it will host its first-ever music awards show on November 3 at Pier 36 in New York City. Expected performers include established artists such as Eminem and Lady Gaga as well as those who have gained fame primarily through the video platform, including violinist Lindsey Stirling and comedy group Cdza. Nominees will compete in six categories, and winners will be chosen by popular vote, which means "fans from South Korea or Brazil or anywhere else could choose the victors if they vote in large enough numbers."

What's the Big Idea?

The show is unlikely to supplant other "traditional" music awards ceremonies, but its existence offers just one more example of how the Internet continues to transform media. Nominees will be judged not on physical record sales but on data such as "most views" and "most spinoffs." In addition to the main event -- which, naturally, will be live-streamed on YouTube -- smaller events will take place in select cities, including Moscow and London.

Photo Credit:

Read it at The New York Times

Related Articles

Why the world needs death to prosper

Scientists have developed new ways of understanding how the biological forces of death drive important life processes.

Surprising Science
  • Researchers have found new ways on how decomposing plants and animals contribute to the life cycle.
  • After a freak mass herd death of 300 reindeer, scientists were able to study a wide range of the decomposition processes.
  • Promoting the necrobiome research will open up new areas of inquiry and even commerce.
Keep reading Show less

Why birds fly south for the winter—and more about bird migration

What do we see from watching birds move across the country?

E. Fleischer
Surprising Science
  • A total of eight billion birds migrate across the U.S. in the fall.
  • The birds who migrate to the tropics fair better than the birds who winter in the U.S.
  • Conservationists can arguably use these numbers to encourage the development of better habitats in the U.S., especially if temperatures begin to vary in the south.
Keep reading Show less

How does alcohol affect your brain?

Explore how alcohol affects your brain, from the first sip at the bar to life-long drinking habits.

(Photo by Angie Garrett/Wikimedia Commons)
Mind & Brain
  • Alcohol is the world's most popular drug and has been a part of human culture for at least 9,000 years.
  • Alcohol's effects on the brain range from temporarily limiting mental activity to sustained brain damage, depending on levels consumed and frequency of use.
  • Understanding how alcohol affects your brain can help you determine what drinking habits are best for you.
Keep reading Show less