"Meat-Free McDonald's": Not An Oxymoron Anymore

The burger chain will open two all-vegetarian restaurants in India next year in an attempt to appeal to pilgrims who abstain from eating meat.

Article written by guest writer Kecia Lynn

What's the Latest Development?

In its latest effort to tailor itself to specific consumer bases, McDonald's has announced that it will open two all-vegetarian restaurants next year in India. In a way it's a logical next step, since beef and pork products are already absent in its other Indian-based restaurants out of respect for Hindu and Muslim customers. Despite this, one Hindu nationalist group has complained that the chain was "associated with cow slaughter," echoing past protests involving the use of beef broth to make McDonald's fries.

What's the Big Idea?

India's growing middle class is spurring extra investment by American companies, with one estimate stating that the fast food industry alone is expected to triple by 2014. McDonald's two new restaurants will open in Amritsar and Katri, two cities with holy sites that attract millions of meat-abstaining religious pilgrims every year. The company is known for adjusting its menus to fit cultural norms, as evidenced by McFalafels in Israel and McPoutine in Quebec. Although the number of Golden Arches in India is minuscule compared to the rest of the world, McDonald's could use the bump in sales: Its profits and stock price are on the downswing.

Photo Credit: Shutterstock.com

Related Articles

Why are Americans so bad at math?

Research shows that the way math is taught in schools and how its conceptualized as a subject is severely impairing American student's ability to learn and understand the material.

One derivative coming right up... (Photo: Getty Images)
Technology & Innovation
  • Americans continually score either in the mid- or bottom-tier when it comes to math and science compared to their international peers.
  • Students have a fundamental misunderstanding of what math is and what it can do. By viewing it as a language, students and teachers can begin to conceptualize it in easier and more practical ways.
  • A lot of mistakes come from worrying too much about rote memorization and speedy problem-solving and from students missing large gaps in a subject that is reliant on learning concepts sequentially.
Keep reading Show less

How swimming in cold water could treat depression

The surprisingly simple treatment could prove promising for doctors and patients seeking to treat depression without medication.

Photo by Luis Marina/Flickr
Mind & Brain
  • A new report shows how cold-water swimming was an effective treatment for a 24-year-old mother.
  • The treatment is based on cross-adaptation, a phenomenon where individuals become less sensitive to a stimulus after being exposed to another.
  • Getting used to the shock of cold-water swimming could blunt your body's sensitivity to other stressors.
Keep reading Show less

Eating your kids may improve your sex life? Sounds fishy.

Maybe try counseling first before you try this, married folks.

Photo by David Clode on Unsplash
Surprising Science
  • The study looks at cannibalism in fish.
  • If it doesn't look like the brood is going to be 'productive,' it might get eaten.
  • Don't try this at home. Seriously, don't. Human beings deserve love and respect.
Keep reading Show less