"Meat-Free McDonald's": Not An Oxymoron Anymore

The burger chain will open two all-vegetarian restaurants in India next year in an attempt to appeal to pilgrims who abstain from eating meat.

Article written by guest writer Kecia Lynn


What's the Latest Development?

In its latest effort to tailor itself to specific consumer bases, McDonald's has announced that it will open two all-vegetarian restaurants next year in India. In a way it's a logical next step, since beef and pork products are already absent in its other Indian-based restaurants out of respect for Hindu and Muslim customers. Despite this, one Hindu nationalist group has complained that the chain was "associated with cow slaughter," echoing past protests involving the use of beef broth to make McDonald's fries.

What's the Big Idea?

India's growing middle class is spurring extra investment by American companies, with one estimate stating that the fast food industry alone is expected to triple by 2014. McDonald's two new restaurants will open in Amritsar and Katri, two cities with holy sites that attract millions of meat-abstaining religious pilgrims every year. The company is known for adjusting its menus to fit cultural norms, as evidenced by McFalafels in Israel and McPoutine in Quebec. Although the number of Golden Arches in India is minuscule compared to the rest of the world, McDonald's could use the bump in sales: Its profits and stock price are on the downswing.

Photo Credit: Shutterstock.com

A dark matter hurricane is crashing into Earth

Giving our solar system a "slap in the face"

Surprising Science
  • A stream of galactic debris is hurtling at us, pulling dark matter along with it
  • It's traveling so quickly it's been described as a hurricane of dark matter
  • Scientists are excited to set their particle detectors at the onslffaught
Keep reading Show less

We are heading for a New Cretaceous, not for a new normal

The climate change we're witnessing is more dramatic than we might think.

Image credit: NASA Goddard Space Flight Center from Greenbelt, MD, USA
Surprising Science

A lazy buzz phrase – 'Is this the new normal?' – has been doing the rounds as extreme climate events have been piling up over the past year. To which the riposte should be: it's worse than that – we're on the road to even more frequent, more extreme events than we saw this year.

Keep reading Show less

New study reveals what time we burn the most calories

Once again, our circadian rhythm points the way.

Photo: Victor Freitas / Unsplash
Surprising Science
  • Seven individuals were locked inside a windowless, internetless room for 37 days.
  • While at rest, they burned 130 more calories at 5 p.m. than at 5 a.m.
  • Morning time again shown not to be the best time to eat.
Keep reading Show less