Marketing Slow to Adapt to Social Media Explosion
A global study of marketing officers has revealed many are unprepared for the explosion in personal data they will have access to thanks to the social media revolution.
What's the Latest Development?
A global study of chief marketing officers by IBM has revealed many are unprepared for the explosion in personal data they will have access to thanks to the social media revolution. The study warned that many marketers are unable to provide key financial data on the return on investment in emerging media that is required by their financial departments. Meanwhile, some remain overly reliant on old fashioned marketing measure such as focus groups.
What's the Big Idea?
CMOs have generally not been expected to provide the hard financial evidence of their return on investment but organisations can no longer afford to write a blank check for their marketing initiatives. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function's effectiveness by 2015.
It's a development that could one day lead to much better treatments for osteoporosis, joint damage, and bone fractures.
- Scientists have isolated skeletal stem cells in adult and fetal bones for the first time.
- These cells could one day help treat damaged bone and cartilage.
- The team was able to grow skeletal stem cells from cells found within liposuctioned fat.
Gut bacteria play an important role in how you feel and think and how well your body fights off disease. New research shows that exercise can give your gut bacteria a boost.
- Two studies from the University of Illinois show that gut bacteria can be changed by exercise alone.
- Our understanding of how gut bacteria impacts our overall health is an emerging field, and this research sheds light on the many different ways exercise affects your body.
- Exercising to improve your gut bacteria will prevent diseases and encourage brain health.
A groundbreaking new study shows that octopuses seemed to exhibit uncharacteristically social behavior when given MDMA, the psychedelic drug commonly known as ecstasy.
- Octopuses, like humans, have genes that seem to code for serotonin transporters.
- Scientists gave MDMA to octopuses to see whether those genes translated into a binding site for serotonin, which regulates emotions and behavior in humans
- Octopuses, which are typically asocial creatures, seem to get friendlier while on MDMA, suggesting humans have more in common with the strange invertebrates than previously thought
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.