Marketing Slow to Adapt to Social Media Explosion

A global study of marketing officers has revealed many are unprepared for the explosion in personal data they will have access to thanks to the social media revolution.

What's the Latest Development?


A global study of chief marketing officers by IBM has revealed many are unprepared for the explosion in personal data they will have access to thanks to the social media revolution. The study warned that many marketers are unable to provide key financial data on the return on investment in emerging media that is required by their financial departments. Meanwhile, some remain overly reliant on old fashioned marketing measure such as focus groups.

What's the Big Idea?

CMOs have generally not been expected to provide the hard financial evidence of their return on investment but organisations can no longer afford to write a blank check for their marketing initiatives. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function's effectiveness by 2015.

Understand your own mind and goals via bullet journaling

Journaling can help you materialize your ambitions.

Videos
  • Organizing your thoughts can help you plan and achieve goals that might otherwise seen unobtainable.
  • The Bullet Journal method, in particular, can reduce clutter in your life by helping you visualize your future.
  • One way to view your journal might be less of a narrative and more of a timeline of decisions.
Keep reading Show less

How to split the USA into two countries: Red and Blue

Progressive America would be half as big, but twice as populated as its conservative twin.

Image: Dicken Schrader
Strange Maps
  • America's two political tribes have consolidated into 'red' and 'blue' nations, with seemingly irreconcilable differences.
  • Perhaps the best way to stop the infighting is to go for a divorce and give the two nations a country each
  • Based on the UN's partition plan for Israel/Palestine, this proposal provides territorial contiguity and sea access to both 'red' and 'blue' America
Keep reading Show less

Car culture and suburban sprawl create rifts in society, claims study

New research links urban planning and political polarization.

Pixabay
Politics & Current Affairs
  • Canadian researchers find that excessive reliance on cars changes political views.
  • Decades of car-centric urban planning normalized unsustainable lifestyles.
  • People who prefer personal comfort elect politicians who represent such views.
Keep reading Show less