Frustration with doctor-patient communication is common in the healthcare industry and, fearing litigation, hospitals are trying to make patients happier. "Although health care is not a typical consumer product, 'customer satisfaction' does count. According to a recent study, something as simple as a whiteboard can make a significant difference. A team of researchers placed whiteboards in each patient room on the general medical wards of their hospital. Patients reported being more satisfied with nurse and doctor communication and involvement in decisions."