Honda Wants To Save The Humble Drive-In
Specifically, five humble drive-ins: A Web site launched last week invites visitors to decide which ones will receive new digital projectors -- and stay in business a little longer -- courtesy of the automaker.
Kecia Lynn has worked as a technical writer, editor, software developer, arts administrator, summer camp director, and television host. A graduate of Case Western Reserve University and the Iowa Writers' Workshop, she is currently living in Iowa City and working on her first novel.
What's the Latest Development?
Last week, in an attempt to draw awareness to a part of American culture that's slowly disappearing, Honda launched a Web site that invites visitors to vote on which five of America's remaining drive-in theaters will receive free digital projectors. In addition, the site encourages people to spread the word through social media, and includes a link that accepts donations to the automaker's Project Drive-In Fund.
What's the Big Idea?
At their peak, shortly after World War II, more than 4,000 drive-ins dotted the American landscape, representing 25 percent of all movie screens. Because the motion picture industry is expected to stop distributing 35-millimeter versions of its films at the end of this year, the drive-ins that are left will have to convert to digital projection if they want to stay in business. Unfortunately, such systems can cost upwards of $75,000, which is out of reach for owners of some smaller theaters. Honda executive Alicia Jones says that the company is committed to helping save as many as it can: "Cars and drive-in theaters go hand-in-hand, and it's our mission to save this decades-old slice of Americana that holds such nostalgia for so many of us."
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