Can Old Automakers Defend Against Apple, Google, Tesla?

Some automakers worry about the ability of companies like Apple and Google to quickly leverage their substantial cash reserves to innovate the auto industry ahead of them.

While some heads of automobile companies say they aren't concerned about potential market disruption from Apple and Google, who are mounting efforts to build their own branded cars, others worry about how technology companies can more easily leverage their large cash reserves. 


The industry of consumer electronics continues to turn huge profits, but car companies are facing slimmer margins due to slumping sales in Europe and the near-implosion of the Russian economy, says The Wall Street Journal on the occasion of the Geneva International Motor Show, Europe’s annual "lovefest for the automobile."

Neither Apple nor Google presented automobiles at the show, but both companies are known to be knee-deep in projects that leverage their considerable expertise in technology and design to create hyper-efficient and self-driven cars. 

“The competition certainly needs to be taken seriously,” said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch Gladbach, Germany. “The closer we get to autonomous driving, the weaker the connection becomes between the customer and the car. And Google and Apple aren’t burdened with old technology, but can start fresh.”

So will Apple and Google compete outright with established automobile companies or broker deals to bring their new technologies to market in existing production frameworks? That may ultimately depend on how companies gauge consumer appetite. Will commuters want something radically new and radically better or content themselves with step-by-step improvements?

Michael Schrage, research fellow at the Center for Digital Business at MIT Sloan School of Management explains the difference between disruptive innovation and incremental innovation. Given the pace of technological innovation, he says, what passes for incremental innovation may actually seem like a revolution: 

"To me, the question is going to be, there's a tension between disruptive innovation and rapid, iterative, incremental innovation. But if you have enough incremental innovation in a short period of time, you got a revolution. ... The fact of the matter is, between mobile phones, between iPhones, between RIMs, between GPS, every car in the world, every bicycle in the world, can be made smarter. ... The issue is, what's the organizing principal underlying that?"


LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

Can the keto diet help treat depression? Here’s what the science says so far

A growing body of research shows promising signs that the keto diet might be able to improve mental health.

Public Domain
Mind & Brain
  • The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
  • Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
  • Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
Keep reading Show less

Steven Pinker's 13 rules for writing better

The Harvard psychologist loves reading authors' rules for writing. Here are his own.

NEW YORK, NY - JULY 21: Steven Pinker speaks onstage during OZY Fest 2018 at Rumsey Playfield, Central Park on July 21, 2018 in New York City. (Photo by Brad Barket/Getty Images for Ozy Media)
Personal Growth
  • Steven Pinker is many things: linguist, psychologist, optimist, Harvard professor, and author.
  • When it comes to writing, he's a student and a teacher.
  • Here's are his 13 rules for writing better, more simply, and more clearly.
Keep reading Show less

Want to age gracefully? A new study says live meaningfully

Thinking your life is worthwhile is correlated with a variety of positive outcomes.

YOSHIKAZU TSUNO/AFP/Getty Images
Surprising Science
  • A new study finds that adults who feel their lives are meaningful have better health and life outcomes.
  • Adults who felt their lives were worthwhile tended to be more social and had healthier habits.
  • The findings could be used to help improve the health of older adults.
Keep reading Show less