Can Old Automakers Defend Against Apple, Google, Tesla?

Some automakers worry about the ability of companies like Apple and Google to quickly leverage their substantial cash reserves to innovate the auto industry ahead of them.

While some heads of automobile companies say they aren't concerned about potential market disruption from Apple and Google, who are mounting efforts to build their own branded cars, others worry about how technology companies can more easily leverage their large cash reserves. 

The industry of consumer electronics continues to turn huge profits, but car companies are facing slimmer margins due to slumping sales in Europe and the near-implosion of the Russian economy, says The Wall Street Journal on the occasion of the Geneva International Motor Show, Europe’s annual "lovefest for the automobile."

Neither Apple nor Google presented automobiles at the show, but both companies are known to be knee-deep in projects that leverage their considerable expertise in technology and design to create hyper-efficient and self-driven cars. 

“The competition certainly needs to be taken seriously,” said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch Gladbach, Germany. “The closer we get to autonomous driving, the weaker the connection becomes between the customer and the car. And Google and Apple aren’t burdened with old technology, but can start fresh.”

So will Apple and Google compete outright with established automobile companies or broker deals to bring their new technologies to market in existing production frameworks? That may ultimately depend on how companies gauge consumer appetite. Will commuters want something radically new and radically better or content themselves with step-by-step improvements?

Michael Schrage, research fellow at the Center for Digital Business at MIT Sloan School of Management explains the difference between disruptive innovation and incremental innovation. Given the pace of technological innovation, he says, what passes for incremental innovation may actually seem like a revolution: 

"To me, the question is going to be, there's a tension between disruptive innovation and rapid, iterative, incremental innovation. But if you have enough incremental innovation in a short period of time, you got a revolution. ... The fact of the matter is, between mobile phones, between iPhones, between RIMs, between GPS, every car in the world, every bicycle in the world, can be made smarter. ... The issue is, what's the organizing principal underlying that?"

Is life after 75 worth living? This UPenn scholar doubts it.

What makes a life worth living as you grow older?

Culture & Religion
  • Dr. Ezekiel Emanuel revisits his essay on wanting to die at 75 years old.
  • The doctor believes that an old life filled with disability and lessened activity isn't worth living.
  • Activists believe his argument stinks of ageism, while advances in biohacking could render his point moot.
Keep reading Show less

Brazil's Amazon fires: How they started — and how you can help.

The Amazon Rainforest is often called "The Planet's Lungs."

Politics & Current Affairs
  • For weeks, fires have been burning in the Amazon rainforest in Brazil, likely started by farmers and ranchers.
  • Brazil's president, Jair Bolsonaro, has blamed NGOs for starting the flames, offering no evidence to support the claim.
  • There are small steps you can take to help curb deforestation in the Amazon rainforest, which produces about 20 percent of the world's oxygen.
Keep reading Show less

Study: Sending emojis is linked to scoring more dates, sex

Emojis might contain more emotional information than meets the eye.

Sex & Relationships
  • A new study shows that people who frequently used emojis in text messages with potential dates engaged in more sexual activity and had more contact with those dates.
  • However, the study only shows an association; it didn't establish causality.
  • The authors suggest that emojis might help to convey nuanced emotional information that's lacking in strictly text-based messaging.
Keep reading Show less