Ads Get Smart
Sometimes when you see a particularly compelling advertisement in a store window, you might stop and look at it. Now that advertisement is looking back at you too. Immersive Labs, a New York City startup launched in April, has created just such an advertising platform: an ad that analyzes the face of the viewer, assesses its gender and age, and then based on its evaluation of the interests of the viewer, readjusts the ad’s display and content.
If you live in NY, you might already have passed such an Immersive Lab ad without even realizing it. Sony is testing it out in the city and a digital kisok at Hudson News at JFK airport also uses Immersive Lab software.
The trend of location-based advertising enhanced by artificial intelligence (such as facial recognition software) is not new. Both Japan and Germany have been testing out such billboards.
Check out this demo of Immersive Lab's capabilities recorded last year:
Here are some possible reactions:
1) I really like this. I hate seeing ads that have no relevance to me. Personalized ads are a much better use of my time and attention.
2) Having a machine that watches and records my face and expressions should not be legal without my consent. I should have been asked as a citizen if such machines can be installed in my city.
3) I don’t like machines telling me what I want. I want my preferences to be challenged. I don’t want my world to always be confined to what the average consumer of my “type” (sex, age) prefers.
How do you feel about this?
Ayesha and Parag Khanna explore human-technology co-evolution in the Hybrid Age and its implications for society, business and politics at The Hybrid Reality Institute.
Research in plant neurobiology shows that plants have senses, intelligence and emotions.
- The field of plant neurobiology studies the complex behavior of plants.
- Plants were found to have 15-20 senses, including many like humans.
- Some argue that plants may have awareness and intelligence, while detractors persist.
E-cigarettes may be safer than traditional cigarettes, but they come with their own risks.
- A new study used an MRI machine to examine how vaping e-cigarettes affects users' cardiovascular systems immediately after inhalation.
- The results showed that vaping causes impaired circulation, stiffer arteries and less oxygen in their blood.
- The new study adds to a growing body of research showing that e-cigarettes – while likely safer than traditional cigarettes – are far from harmless.
Since the idea of locality is dead, space itself may not be an aloof vacuum: Something welds things together, even at great distances.
- Realists believe that there is an exactly understandable way the world is — one that describes processes independent of our intervention. Anti-realists, however, believe realism is too ambitious — too hard. They believe we pragmatically describe our interactions with nature — not truths that are independent of us.
- In nature, properties of Particle B may be depend on what we choose to measure or manipulate with Particle A, even at great distances.
- In quantum mechanics, there is no explanation for this. "It just comes out that way," says Smolin. Realists struggle with this because it would imply certain things can travel faster than light, which still seems improbable.