Ads Get Smart

Sometimes when you see a particularly compelling advertisement in a store window, you might stop and look at it. Now that advertisement is looking back at you too. Immersive Labs, a New York City startup launched in April, has created just such an advertising platform: an ad that analyzes the face of the viewer, assesses its gender and age, and then based on its evaluation of the interests of the viewer, readjusts the ad’s display and content.


If you live in NY, you might already have passed such an Immersive Lab ad without even realizing it. Sony is testing it out in the city and a digital kisok at Hudson News at JFK airport also uses Immersive Lab software.

The trend of location-based advertising enhanced by artificial intelligence (such as facial recognition software) is not new. Both Japan and Germany have been testing out such billboards.

Check out this demo of Immersive Lab's capabilities recorded last year:

Here are some possible reactions: 

1)   I really like this. I hate seeing ads that have no relevance to me. Personalized ads are a much better use of my time and attention.

2)   Having a machine that watches and records my face and expressions should not be legal without my consent. I should have been asked as a citizen if such machines can be installed in my city.

3)   I don’t like machines telling me what I want. I want my preferences to be challenged. I don’t want my world to always be confined to what the average consumer of my “type” (sex, age) prefers.

How do you feel about this?

Ayesha and Parag Khanna explore human-technology co-evolution in the Hybrid Age and its implications for society, business and politics at The Hybrid Reality Institute.

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

10 books to check out from Jordan Peterson's 'Great Books' list

The Canadian professor has an extensive collection posted on his site.

Jordan Peterson with Carl Jung and the cover art of Jaak Panksepp's 'Affective Neuroscience' (Image: Chris Williamson/Getty Images/Big Think)
Personal Growth
  • Peterson's Great Books list features classics by Orwell, Jung, Huxley, and Dostoevsky.
  • Categories include literature, neuroscience, religion, and systems analysis.
  • Having recently left Patreon for "freedom of speech" reasons, Peterson is taking direct donations through Paypal (and Bitcoin).
Keep reading Show less

Kosovo land swap could end conflict – or restart war

Best case: Redrawing borders leads to peace, prosperity and EU membership. But there's also a worst case.

Image: SRF
Strange Maps
  • The Yugoslav Wars started in 1991, but never really ended.
  • Kosovo and Serbia are still enemies, and they're getting worse.
  • A proposed land swap could create peace – or reignite the conflict.
Keep reading Show less

Should you invest in China's stock market? Know this one thing first.

Despite incredible economic growth, it is not necessarily an investor's paradise.

Videos
  • China's stock market is just 27 years old. It's economy has grown 30x over that time.
  • Imagine if you had invested early and gotten in on the ground floor.
  • Actually, you would have lost money. Here's how that's possible.