How do I increase our group blog's visibility?
I got this e-mail last week from a media company (and, no, you probably don't
know who it is):
[We have] an outstanding group blog. I'd like to get more people to read it
because the thinking is so good. What would you recommend I do to increase
visibility for this blog?
Here was my response:
- Have a central RSS feed for the blogs rather than a separate one for each.
Right now it's not really a group blog, is it? Archive posts by BOTH time and
superhubs. How do you do that? By linking to them and by writing about
content that will be interesting enough for them to remark upon and link back
feeding their needs. Read Meatball
Sundaeif you haven't yet done so. Also see Seth Godin's presentation
I also should have said:
- Have a core set of Technorati tags that are used with every post. Add others that are post-specific.
Anything you would add?
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Jeff Bezos, the founder of Amazon.com, explains his plan for success.
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It's one factor that can help explain the religiosity gap.
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