How do I increase our group blog's visibility?
Scott McLeod, J.D., Ph.D., is an Associate Professor of Educational Leadership at the University of Kentucky. He also is the Founding Director of the UCEA Center for the Advanced Study of Technology Leadership in Education (CASTLE), the nation’s only academic center dedicated to the technology needs of school administrators, and was a co-creator of the wildly popular video series, Did You Know? (Shift Happens). He has received numerous national awards for his technology leadership work, including recognitions from the cable industry, Phi Delta Kappa, and the National School Boards Association. In Spring 2011 he was a Visiting Canterbury Fellow at the University of Canterbury in New Zealand. Dr. McLeod blogs regularly about technology leadership issues at Dangerously Irrelevant and Mind Dump, and occasionally at The Huffington Post. He can be reached at scottmcleod.net.
I got this e-mail last week from a media company (and, no, you probably don't
know who it is):
[We have] an outstanding group blog. I'd like to get more people to read it
because the thinking is so good. What would you recommend I do to increase
visibility for this blog?
Here was my response:
- Have a central RSS feed for the blogs rather than a separate one for each.
Right now it's not really a group blog, is it? Archive posts by BOTH time and
superhubs. How do you do that? By linking to them and by writing about
content that will be interesting enough for them to remark upon and link back
feeding their needs. Read Meatball
Sundaeif you haven't yet done so. Also see Seth Godin's presentation
I also should have said:
- Have a core set of Technorati tags that are used with every post. Add others that are post-specific.
Anything you would add?
New research links urban planning and political polarization.
- Canadian researchers find that excessive reliance on cars changes political views.
- Decades of car-centric urban planning normalized unsustainable lifestyles.
- People who prefer personal comfort elect politicians who represent such views.
Progressive America would be half as big, but twice as populated as its conservative twin.
- America's two political tribes have consolidated into 'red' and 'blue' nations, with seemingly irreconcilable differences.
- Perhaps the best way to stop the infighting is to go for a divorce and give the two nations a country each
- Based on the UN's partition plan for Israel/Palestine, this proposal provides territorial contiguity and sea access to both 'red' and 'blue' America
Science and the squishiness of the human mind. The joys of wearing whatever the hell you want, and so much more.
- Why can't we have a human-sized cat tree?
- What would happen if you got a spoonful of a neutron star?
- Why do we insist on dividing our wonderfully complex selves into boring little boxes
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