Move over McKinsey, here comes IDEO
So it may come as somewhat of a surprise that strategic design company IDEO may be supplanting McKinsey as a source of future CEO talent. As Bruce Nussbaum writes in Bloomberg Business Week, IDEO alumni are starting to make their way into the CEO suite of prominent U.S. organizations:
“I’ve been tracking a few alums from IDEO recently and it’s clear
they are starting to lead major institutions around the world. Bill
Moggridge, of course, co-founder of IDEO, is about to take over as
director of the Cooper Hewitt National Design Museum. And Mat Hunter, a former partner at IDEO, has just been appointed Chief Design Officer for the British Design Council. Jeneanne Rae, founder of Peer Insight, a major services innovation consultancy, is an IDEO alum…”
So what does it all mean? Well, for one thing, the Cooper Hewitt National Design Museum is not quite Coca-Cola or Exxon, so it may be premature to make the statement that IDEO alumni are pushing aside McKinsey alumni for top spots in the corporate world. But it does highlight an important trend — the rise of “design thinking” in the corporate world, as highlighted by the emergence of D-Schools to rival B-Schools and a renewed emphasis on right-brain thinking, in contrast to traditional left-brain MBA thinking.
Over the next decade, it does appear that the future belongs to the IDEOs of the world, not the McKinseys.
[image: IDEO via Fast Company’s Fast 50 2008]