Quite simply, the performance was a mess. In my opinion, the organizers of the entertainment tried to blend together way too many thematic elements – at the same time as the Cirque Du Soleil performers were on the field, some sexy Latin singer was on a separate stage doing her thing and people completely unaffiliated with Cirque Du Soleil were running around the field, displaying artwork from a local Miami artist. Moreover, the circus performers were “dumbed down” for the mass audience. Most of them were dressed up like rabid college football fans (complete with face paint) and college marching band members and then forced to do the same repetitive acrobatics over and over and over again. On a big screen TV, the field in Miami just looked like an unintelligible and riotous clash of color and sound.
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Which brings me to my point: sometimes too much innovation can be a bad thing. I still love and respect Cirque Du Soleil, but I don’t think the performance last night was even close to what they could have achieved. While diversity of all kinds is good for the innovation process, there needs to be some way of filtering through all that innovation to find something that works. An “everything but the kitchen sink” strategy may work for some things, but not when it comes to innovation.
Many would claim that “innovation” remains the hottest buzzword in business today. Yet, according to this graphical chart from Google Trends (which measures the popularity of certain search requests), it […]