from the world's big
Stop Competing – Start Winning By Innovating
Contrary to popular belief, competing with other individuals or companies is counterproductive. From a business perspective, focusing on your competition instead of focusing on continuous innovation by creating new, must have products, and services, will over time result in you looking and acting more like your competitors, not to mention fighting an escalating battle over shrinking margins. So even when you’re in the lead, eventually someone else will copy what you are doing, which makes you compete with them even more. Unfortunately, the majority of companies are so focused on competing that they’re locked in a losing battle – a vicious cycle of one-upmanship.
A better idea is to seek advantage. That means using Hard Trends (trends that will happen) to redefine and reinvent your company, your products, or your services so you can jump ahead and stay ahead. It’s about moving beyond your competition by nurturing, promoting, and enhancing innovation and original thinking – both individually and within your organization. In other words, you want to become an innovator not an imitator, and go beyond the competers.
What’s the difference between competers and innovators? No, competers is not a misprint. It’s an original term for those who reflexively compete rather than seek to gain a strategic advantage through innovation. Here are some of the distinctions between competers and innovators:
Copy what others are doing
Look for better ways of thinking and acting
Get locked into set patterns
Cultivate a creative mindset, create new patterns
Believe the future will take care of itself if they take care of the present
Focus on their future goals and building a path to get there
See scientific and technological developments as threats to their status quo
Focus on how they can apply new technologies to open up new opportunities
Collect and swim around massive amounts of raw data
Look for ways to translate raw data into actionable knowledge and insights
React to trends
Use Hard Trends (trends that will happen) to predict and even create new trends and profit from them
Have a short-range view of planning and consider it a necessary evil
Take a strategic view of planning and know the value of building change into the plan
Dread change and resist it as long as they can
Seek to remain adaptive and to use change to their advantage
Avoid anything that would cast them as being significantly different from their competitors
Maximize their differential advantage
Try to control and direct their people
Empower their people for positive action
Complain about how unproductive their people are
Realize that people are their most upgradable resource and look for ways to help them be more productive and innovative
Think about how they can use high-technology to cut their work forces and save money
Integrate strategy, technology, and people to create new products and services
Believe in standardized operations that force people to act in predictable ways
Encourage creativity in their people to rapidly solve problems and grow their business
Are annoyed by problems and see them as enemies to progress
Go looking for problems they can turn into opportunities
In short, competers are usually so caught up in meeting their day-to-day challenges and fighting the competition that they fail to see and act on new game-changing opportunities, while innovators see the present only as a stepping-stone they can use to create a bigger and better future.
Which would you rather be?
How to Innovate
If you’re ready to stop being a competer and start being an innovator, here are a few tips that will help.
• Be Future-Oriented
Since you’ll be spending the rest of your life in the future, doesn’t it make sense to think about it and plan it rather than just let it happen? Identify the Hard Trends that will impact your business and industry and then list the opportunities that create the new advantage each represents. Identify the soft trends that might happen and list how you could change them into opportunities to gain new advantage. As you plan your future innovative path, ask yourself these five questions based on the Hard Trends and opportunities you have identified:
1. What path are my competitors on right now?
2. Where are the successful companies most likely to evolve to?
3. What’s the logical progression of the industry?
4. How are my customers changing?
5. What are my customers greatest unmet needs both now and in the near future?
Your answers will enable you to stop competing and start creating by thinking in terms of innovation. They’ll help you open your eyes to the future possibilities so you can stay ahead of the curve rather than simply keep up. Remember: If you want real advantage and innovation, you have to think beyond what you’re doing now and plan your future wisely.
• Do What the Masses Don’t Do
Most businesses copy successful competitors and then wonder why they aren’t further ahead. For example, chances are that in your business you use a word processing program, and if you’re like the majority of people, you use Microsoft Word. Did you know that there are over four thousand features in Microsoft Word? How many of those four thousand features do you use on a regular basis? Probably less than ten. How many did you pay for? All four-thousand! Do you think your competitors are using Word the same way you do? Most likely, yes.
Taking it a step further, when a new version of Word comes out, your competitors purchase it, just like you. They even use the same features in the new Word program as they did in the old version – again, just like you. As you might guess, you could easily substitute Word for all of the different software programs you use. Few people are going beyond what everyone else does in a way that produces any real advantage or leads to innovation.
The key is to dedicate yourself to finding advantage and using it to innovate. Using the word processing program example, ask yourself, “What are the features in Word that my competitors are not using that can give me an edge?” In other words, don’t just copy what the competition does; rather, look at what they’re doing and then do what they don’t do.
• Change Your Customer
If you truly can’t find ways to innovate, then ask yourself if there’s a better customer you can go after – one that’s better and different than what everyone else is going after. Can you innovate by customizing your product or service for the better customer so that the better customer would want what you offer and not what the competitor offers? This is the process that gives you the advantage, and it all boils down to simply being more innovative on an ongoing basis.
Shaping Your Future
One thing is certain about the future: competition will intensify. So why play that game when you can own the game? Standing out by innovating again and again! Granted, keeping track of what your competitors are doing is a good idea; however, letting what they’re doing dictate your next move is not the best strategy. Instead, focusing on innovation based on the direction Hard Trends are taking all of us in, is the way to go for long-term profits. In fact, when you become an innovator rather than a competer, you’ll be the company that is taking the industry into the future – the company all the others strive to imitate. That’s when you’ll truly be a leader and have the upper hand and the innovative outlook that enables you to turn tomorrow’s opportunities into today’s profits.
DANIEL BURRUS is considered one of the world’s leading technology forecasters and innovation experts, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients understand how technological, social and business forces are converging to create enormous untapped opportunities. He is the author of six books including The New York Times best seller Flash Foresight.
Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.
How can we promote the creation of new neurons - and why is it so important?
- Neurogenesis, the birth of neurons from stem cells, happens mostly before we are born - as we are formed in the womb, we are generating most of what we need after birth.
- After birth, neurogenesis is still possible in two parts of the brain: the olfactory bulb (which is responsible for our sense of smell) and the hippocampus (which is responsible for memory, spatial navigation, and emotional processing).
- Research from the 1960s proves creating new neurons as adults is possible, and modern-day research explains how (and why) we should promote new neuron growth.
Two parts of the brain can continue growing through neurogenesis<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkyMzk2NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYwOTAwODc1MH0.4GDLlZmkwuD0-pJ0s0UWcUoYXMy95a-AM61a_QAlAeA/img.jpg?width=980" id="2e77e" class="rm-shortcode" data-rm-shortcode-id="4e23499fdf3b2185533979083fd02db7" data-rm-shortcode-name="rebelmouse-image" alt="brain made of twigs and plants concept of neurogenesis" />
Neurogenesis is still possible well into adulthood in two very important parts of the human brain.
Image by EtiAmmos on Shutterstock<p>Although most people are aware that aging or bad habits such as heavy alcohol use can contribute to the deterioration of our brains, not many of us give thought to how we can generate new brain cells.</p><p>Neurogenesis, the birth of neurons from stem cells, happens mostly before we are born - as we are formed in the womb, we are generating most of what we need after birth. </p><p><strong>After birth, however, neurogenesis is still possible in two parts of the brain:</strong></p><ul><li>The olfactory bulb, which is a structure of the forebrain that's responsible for our sense of smell. </li><li>The hippocampus, which is a structure of the brain located within the temporal lobe (just above your ears) - this area is important for learning, memory, regulation, of emotions and spatial navigation. </li></ul><p>Of course, when this information first came to light <a href="https://www.ncbi.nlm.nih.gov/pubmed/13860748" target="_blank">back in the 1960s</a>, the next natural question was: How do we promote neurogenesis in those areas where it's still possible? </p><p>Researchers today believe there are activities you can do (some of them may be things you already do on a daily basis) that can promote neurogenesis in your brain. </p><p><strong>Why is it important to promote the growth of new neurons in adulthood?</strong></p><p>We produce an estimated 700 million neurons per day in the hippocampus - this means by the time we reach the age of 50, we will have exchanged the neurons we were born within that area of the brain with new (adult-generated) neurons. </p><p>If we don't promote this exchange with the growth of new neurons, we may block certain abilities these new neurons help us with (such as keeping our memory sharp, for example). </p>
4 ways to promote neurogenesis in your brain<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkyMzk2Ni9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyNTE3NjczNH0.qyzh_AIUPKfaQIa1QEq4yTNCAAK9nYkH3HFV9vWXwww/img.jpg?width=1245&coordinates=0%2C0%2C0%2C104&height=700" id="64a68" class="rm-shortcode" data-rm-shortcode-id="ee1307fe2dd61ae425552da56db3c5ff" data-rm-shortcode-name="rebelmouse-image" alt="child playing trumpet concept of learning a new instrument neurogenesis" />
Learning a new instrument helps promote neurogenesis.
Photo by DenisProduction.com on Shutterstock<p><strong>Intermittent fasting</strong></p><p><a href="https://law.stanford.edu/2015/01/09/lawandbiosciences-2015-01-09-intermittent-fasting-try-this-at-home-for-brain-health/" target="_blank">A 2015 Stanford study</a> examined the link between <a href="https://www.healthline.com/nutrition/6-ways-to-do-intermittent-fasting#section1" target="_blank">intermittent fasting</a> and neurogenesis. Calorie restriction and fasting can not only increase synaptic plasticity and promote neuron growth but it can also decrease your risk of developing neurodegenerative diseases and boost cognitive function. </p><p><u>Two of the most common ways you can intermittently fast are: </u></p><ul><li>16 hours per day every day - this is a method where you are able to eat for an 8 hour period of the day and fast for 16 hours of the day. Many people begin their "fast" after dinner, pushing their morning meal far enough towards lunch that most of their "off" eating time happens while they are asleep anyways. </li></ul><ul><li>24 hours every week - this is a method where once a week you fast for an entire day. Some people prefer this method because the rest of the week can resume as normal - but for many, this is a difficult way to fast. </li></ul><p><strong>Traveling to new places</strong></p><p>While traveling is something many of us enjoy — scenic routes and new fun experiences — these things also promote neurogenesis while we're on vacation. <a href="https://www.chicagotribune.com/travel/ct-xpm-2014-01-28-sc-trav-0128-travel-mechanic-20140128-story.html" target="_blank">Paul Nussbaum</a>, a clinical neuropsychologist at the University of Pittsburgh, explains that the mental benefits of traveling are very clear.<br></p><p><em>"When you expose your brain to an environment that's novel and complex or new and difficult, the brain literally reacts. Those new and challenging situations cause the brain to sprout dendrites (dangling extensions) which grow the brain's capacity." </em></p><p><strong>Learning a new instrument</strong></p><p>The mental health benefits of music have long been studied, but did you know that learning a new instrument can promote new neuron growth? </p><p>According to <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2996135/" target="_blank">this 2010 study</a>, learning to play a new musical instrument is an intense, multisensory motor experience that requires that acquisition and maintenance of skills over your entire lifetime - which of course, promotes the new formation of new neural networks. </p><p>When is the best time to begin learning a new instrument? Childhood, of course. </p><p><em>"Learning to play a new musical instrument in childhood can result in long-lasting changes in brain organization," </em>according to the study mentioned above. </p><p>While learning an instrument in adulthood will also promote neurogenesis, children who began training with a musical instrument before the age of 7 have shown that they have a significantly larger corpus callosum (the area of the brain the allows communication between the two hemispheres of the brain) than many adults. </p><p><strong>Reading novels</strong></p><p>A study from <a href="http://esciencecommons.blogspot.com/2013/12/a-novel-look-at-how-stories-may-change.html" target="_blank">Emory University</a> showed there was an increase in ongoing connectivity in the brains of participants after reading the same (fiction) novel. </p><p>In this study, enhanced brain activity was observed in the region that control physical sensations and movement. Reading a novel, according to lead researcher Gregory Berns, can transport you into the body of the protagonist. </p><p>This ability to shift into another mental state is a vital skill that promotes healthy neurogenesis in those areas of the brain. </p>
The coronavirus pandemic has brought out the perception of selfishness among many.
- Selfish behavior has been analyzed by philosophers and psychologists for centuries.
- New research shows people may be wired for altruistic behavior and get more benefits from it.
- Crisis times tend to increase self-centered acts.
Paul Krugman on the Virtues of Selfishness<div class="rm-shortcode" data-media_id="7ZtAkm6C" data-player_id="FvQKszTI" data-rm-shortcode-id="828936bf6953080e9018307354c0c02b"> <div id="botr_7ZtAkm6C_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/7ZtAkm6C-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/7ZtAkm6C-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/7ZtAkm6C-FvQKszTI.js"></script> </div> The Nobel Prize-winning economist on the virtues of selfishness.
Evolution Is Moving Us Away from Selfishness. But Where Is It Taking ...<div class="rm-shortcode" data-media_id="cyeqmYCb" data-player_id="FvQKszTI" data-rm-shortcode-id="6c5efecb56456e9acc25cf36935b1826"> <div id="botr_cyeqmYCb_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/cyeqmYCb-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/cyeqmYCb-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/cyeqmYCb-FvQKszTI.js"></script> </div>
Exploring Morality and Selfishness in Modern Times<div class="rm-shortcode" data-media_id="02eX1Cag" data-player_id="FvQKszTI" data-rm-shortcode-id="45cc6180db791f32683988fb52faff26"> <div id="botr_02eX1Cag_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/02eX1Cag-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/02eX1Cag-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/02eX1Cag-FvQKszTI.js"></script> </div> Philosopher Peter Singer discusses the state of global ethics.
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Ernest Hemingway was affectionately called “Papa," but what kind of dad was he?